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Income & Expense Tracker

Income & Expense Tracker

By Balaravayan Paranjothi

Income & Expense Tracker is a manual finance utility for individuals and small business owners, available as a free tool on iOS.

The App DNA

What makes this app unique?

The app removes the friction of account registration and connectivity requirements, serving users who prefer a local-only ledger for daily financial logging.

For Individuals and small business owners seeking a manual tool for tracking daily income and expenses.

What does it look like?

Key features

Income and Expense Trackingbasic

Manual entry of financial transactions for personal or business use.

Budgeting Toolsstandard

User-defined spending limits to monitor financial activity.

Spending Reportsstandard

Visual summaries and insights derived from logged transaction data.

How much does it cost?

freeFree to download and use

The app is currently offered as a free tool with no visible subscription or in-app purchase gates.

Velocity

Dormant developmentopaqueShow more...

Development has ceased, with no updates or feature releases in the last 1,066 days. The app remains in a zombie state, as the last recorded version was released over 35 months ago. There is no evidence of ongoing maintenance or active support for the platform.

See all version history

Who built it?

Balaravayan Paranjothi

5 apps tracked · Finance

Smart SupermarketSmart SupermarketMuralis MarketMuralis MarketSmart PorterSmart PorterSmart-LaundrySmart-Laundry
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User Sentiment

What do users think recently?

How are ratings & reviews evolving?

App Store
5.00 · 1

Not enough recent reviews to extract reliable themes yet.

Read the full review analysis

Competition

Competitive landscape for Income & Expense Tracker

How's the Finance market?

Income & Expense Tracker maintains a niche position as a free, manual-entry ledger in the Finance category. With only one version released and no updates in 35 months, its market position is defined by stability rather than competitive growth.

Read the market outlook

The rivals identified

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The Analyst's Read

Key takeaways for Income & Expense Tracker

Where is it heading?

The finance tracking market is shifting toward automated, AI-driven insights, which creates a widening gap for Income & Expense Tracker's manual-only approach. Without a clear update cadence, the app risks losing its visibility in the store, necessitating a pivot toward a privacy-first marketing narrative to retain its core user base.

  • The 35-month development gap indicates a maintenance-only posture, which leaves the app vulnerable to platform-level deprecation and competitive erosion.
  • The free, manual-only model serves a specific privacy-conscious segment that remains underserved by the current wave of automated, subscription-based finance apps.

The SWOT

Core Strengths
  • Offline-first architecture removes connectivity dependencies
  • Zero-cost model eliminates subscription friction
Critical Frictions 2 weaknesses inside
Growth Levers
  • Privacy-focused positioning against data-harvesting finance rivals
Market Threats 1 threat identified

Next best moves

1 Maintain

Audit interface compatibility because the app has not been updated in 35 months → maintain platform stability

The counter-intuitive read

The app's lack of cloud sync is a feature, not a bug…

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Bottom line

Income & Expense Tracker offers a functional, no-cost manual ledger, but the 35-month development silence signals a lack of active support. The PM should pivot resources toward a feature-parity refresh if the goal is to defend the user base against active competitors.

Unlock 2 critical frictions, 1 market threat and the analyst’s take.

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Sources

  1. [1] App Store, source

Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Income & Expense Tracker, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Income & Expense Tracker Intelligence Report.” Updated Oct 4, 2026. https://marlvel.ai/apps/income-expense-tracker

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