MARLVEL

InstaTags vs its rivals

Side-by-side comparison against InstaTags's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

InstaTags
This App
HeyOrca
Peer
Oktopost
Peer
Flick Social
Peer
Caption Genie AI More Generate
Peer
Obra - AI App Builder
New Kid
Photo Video maker with music
New Kid
Core Identity
DeveloperNicolas MoricetHeyOrcaOktopostFlick by Filli StudiosHabib Ullah Khan ShahaniNIKOLAS LESTER ZRALDzine Media Apps
CategoryProductivityBusinessBusinessBusinessProductivityDeveloper ToolsProductivity
PlatformiOSiOS, AndroidiOS, AndroidiOS, AndroidiOSiOSAndroid
Store Metrics
Rating0.0 / 53.0 / 53.5 / 54.6 / 51.0 / 50.0 / 50.0 / 5
Ratings Count038715100
PriceFreeFreeFreeFreeFreeFreeFree
Release DateNov 17, 2021Jan 6, 2017May 13, 2017Oct 23, 2019Aug 26, 2024Nov 6, 2025Oct 30, 2025
Last UpdatedNov 21, 2021Apr 24, 2026Feb 22, 2024Sep 2, 2024Aug 26, 2024Nov 6, 2025Apr 29, 2026
Sentiment & Reviews
Sentiment-terribleterriblemixed---
Score-15/10010/10075/100---
Praises---
  • Hashtag discovery tools
---
Complaints-
  • Application fails to display scheduled social media content within the calendar view
  • Inability to create or edit social media posts directly within the mobile interface
  • Account login failures prevent users from accessing their personal profiles and saved data
  • Absence of a registration option blocks new users from creating accounts within the application
  • Android performance
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Requests-
  • Full parity with desktop features to allow mobile content creation and editing
-
  • Client approval workflows
---
Strategic Intel
Strengths
  • Minimalist interface reduces cognitive load for individual creators
  • Unlimited-user pricing model drives agency-wide adoption
  • Client approval workflow embeds tool into agency service pipelines
  • CRM integrations embed the platform into enterprise tech stacks
  • Funnel-focused analytics provide measurable B2B revenue attribution
  • 20+ language hashtag library functions as a B2B distribution barrier
  • AI-assisted captioning reduces creator friction
  • Banned hashtag checker provides direct protection against shadowbanning
  • 21-language support functions as a B2B distribution barrier into international markets
  • Instant generation flow lowers entry barriers
  • Real-time visual editor encourages iterative development
-
Weaknesses
  • No updates since 2021
  • Zero monetization model
  • Lacks AI-driven content generation
  • Mobile calendar view fails to render scheduled content
  • Lack of mobile content creation tools forces desktop reliance
  • Persistent authentication loops block primary dashboard access
  • Critical authentication failures block mobile access
  • No in-app registration path for new users
  • Low mobile rating and review volume
  • 0.7-star Android-iOS rating gap indicates poor platform parity
  • Subscription-only model limits top-of-funnel conversion
  • No client-preview feature for agency users
  • Zero revenue model identified in the current build
  • 1.0 rating on the only recorded review
  • No visible monetization tiers
  • Lacks backend infrastructure for production scaling
-
Pricingfreesubscriptionsubscriptionsubscriptionfreefreefree
MomentumZombieMaintenanceZombieMaintenanceZombie--
Update Cadence1 versions2 versions, ~0d avg2 versions, ~0d avg2 versions, ~45d avg1 versions--

Compare InstaTags head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by InstaTags, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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