Intention is a health and fitness app providing guided mindset exercises, journaling, and book summaries for users seeking structured self-care routines.
Product velocity
Dormant
Daily rank 🇺🇸
—
Health & Fitness
Sentiment
4.7
62 reviews
Nemesis
The Tapping Solution
The App DNA
What makes this app unique?
Users hire Intention to simplify the start of a personal growth journey, as the all-in-one structure removes the friction of managing multiple mindset tools.
For Individuals seeking guided, actionable self-care and mindset routines who require a structured, all-in-one tool to begin their personal growth journey.
What does it look like?
Key features
Curated meditations and journaling audios focused on gratitude and goal setting.
Quick-access checklists for on-the-go mindset shifts.
Actionable summaries of mindset, productivity, and self-growth literature.
How much does it cost?
Freemium model uses content-gating to restrict advanced programs and book summaries behind a paywall.
Velocity
Dormant developmentopaqueShow more...
The app has not received a public update in over two years, placing it firmly in the zombie category. The single available release note from April 2024 focused exclusively on stability, indicating no new feature development or live operations. There is no evidence of active maintenance or ongoing support for the platform.
Who built it?
Ongo Science
5 apps tracked · Health & Fitness
Dōse Fitness
Caley Alyssa
Intention: Design your life
The Run ExperienceUser Sentiment
What do users think recently?
Recent user voice shows a mixed sentiment. Users appreciate meditation and hypnosis sessions provide a relaxing experience that helps users manage daily stress levels and actionable content and journaling exercises encourage goal setting and personal development for diverse user groups.
How are ratings & reviews evolving?
What users say, by theme
- Meditation and hypnosis sessions provide a relaxing experience that helps users manage daily stress levels
- Actionable content and journaling exercises encourage goal setting and personal development for diverse user groups
- Excessive data access requests to the health app trigger privacy concerns among long-term paying users
9 of 9 recent reviews analyzed · limited sample · Mixed overall
Read the full review analysisUnlock 1 more frustration theme, each backed by review evidence.
Access full content for freeCompetition
Competitive landscape for Intention: Design your life
How's the Health & Fitness market?
Intention occupies the minimalist segment of the Health & Fitness category, maintaining a 4.72 rating. Its focus on daily habit formation differentiates it from content-heavy competitors, though the lack of proactive engagement features limits its ability to scale against established rivals.
Read the market outlookThe rivals identified
By The Tapping Solution, LLC
This app is a direct threat because it dominates the niche of somatic-based mindset regulation, directly competing with Intention’s goal of integrating simple mindset exercises into daily routines.
- Massive library of specialized EFT tapping sessions provides deeper clinical credibility than general mindset exercises
- Extensive user base and long-term market presence create a significant barrier to entry for new competitors
- Advanced progress tracking features allow users to visualize their emotional regulation journey over long periods
Breathe - Stop Panic AttackContender
Mindset for SuccessContender
Breathing Exercises YogiBreathContender
Body2BrainContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access full content for freeThe Analyst's Read
Key takeaways for Intention: Design your life
Where is it heading?
Users report: The self-care market is consolidating around specialized, high-engagement tools, leaving Intention's minimalist approach exposed to churn. Unless the team addresses the privacy-data friction and notification reliability, the app will continue to bleed subscribers to rivals with more frequent content updates.
- Privacy complaints regarding health-data access erode trust, which compounds the churn risk already present from infrequent content updates.
- The current update cadence focuses on maintenance rather than feature expansion, leaving the app vulnerable to content-heavy rivals.
The SWOT
- Minimalist interface reduces friction for daily habit formation
- Actionable mindset checklists provide a unique, quick-access utility
- Curated book summaries offer high-value content for growth-oriented users
- Develop wearable integration to compete with biofeedback-heavy rivals
- Expand B2B partnerships for mindset-training modules
Next best moves
Audit health-data access requests because privacy concerns are triggering churn → reduce negative sentiment
+ 1 more prioritized moveThe counter-intuitive read
The app's minimalist design is its greatest weakness: by avoiding the content-volume war…
Read the full takeFeature gaps
Real-time biofeedback (available in Rewire: Heart Rate Biofeedback but missing here) +1
Since the last report: The app's competitive position remains stagnant, with the analysis now focusing on its inability to scale against content-heavy rivals and the specific absence of modern biofeedback features.
Bottom line
Intention succeeds as a minimalist daily ritual tool, but the combination of privacy-related churn and infrequent content updates risks long-term subscriber attrition, so the PM must prioritize notification reliability and data-transparency to stabilize the user base.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s full read.
Access full content for freeSources
Report last updated