Report updated Jun 6, 2026
Mourjan
For individuals and businesses in the Middle East and North Africa looking to buy, sell, or trade goods, vehicles, real estate, and services.
Mourjan is an established shopping app that is free with in-app purchases. With a 4.8/5 rating from 106.6K reviews, it shows polarized user reception. Users particularly appreciate job seekers find the application helpful for securing employment opportunities easily, though application crashes or freezes on the main screen following the latest update remains a common concern.
What is Mourjan?
Mourjan is a free classifieds application for buying and selling goods, jobs, and services across Arab countries on iOS and Android.
Users hire Mourjan for direct, low-friction connection with local buyers and sellers, replacing the need for intermediaries in high-intent transactions.
Current Momentum
v1.4 · 6d ago
Intense- Ships library updates for stability.
- Refines user interface and experience.
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Users receive alerts for new ad listings matching saved search criteria
Ad listings saved to a favorites list remain accessible without internet connectivity
Displays recent call logs between the user and specific ad publishers directly below the listing
How much does it cost?
- Free tier for browsing and posting basic ads
- Premium tier via 'Mourjan Premium' for promoted listings and business subscriptions
Freemium model monetizes seller urgency through paid promotion and business-tier subscriptions while maintaining a high-volume free ad marketplace.
Who Built It?
Connecting buyers and sellers through a localized classifieds marketplace. Facilitating direct transactions across real estate, automotive, and job sectors.
Portfolio
1
Apps
Explore the full mourjan.com report
Portfolio breakdown, audience, momentum, and every app published by mourjan.com.
What do users think recently?
Low confidence · 42 reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate job seekers find the application helpful for securing employment opportunities easily and the platform serves as a reliable and effective advertising hub for various services, but report application crashes or freezes on the main screen following the latest update and advertisement rejection occurs without clear justification or actionable feedback for the user.
Limited review volume (42 reviews). Sentiment analysis will deepen as more data lands.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Mourjan?
Where is it available?
Localized markets (1)
How's The Shopping Market?
How does it evolve in the Shopping market?
Mourjan maintains a #7 Grossing position in the Shopping category across multiple regional markets, but the gap between its free-tier volume and grossing rank indicates monetization friction compared to specialized vertical platforms.
Rank progression
110 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
Dominates the regional classifieds market with massive user density and a comprehensive multi-category ecosystem that directly mirrors Mourjan's value proposition.
Differentiators
- Maintains a hyper-localized regional network effect that creates high barriers to entry for new classifieds platforms.
- Offers integrated premium listing services and dealer dashboards that monetize high-intent professional sellers effectively.
- Provides a deeply segmented category structure that allows for granular filtering of jobs, real estate, and automotive listings.
Head to head
Mourjan must pivot toward a 'niche-first' quality strategy to differentiate from OpenSooq's sheer volume-based market dominance.
Contenders(2)
A mature classifieds platform that shares the same multi-category DNA as Mourjan, serving as a benchmark for feature sets.
Differentiators
- Advanced location-based search radius tools allow users to find hyper-local listings with high precision.
- Supports comprehensive business-to-consumer listing flows that accommodate professional inventory management for car and property dealers.
A direct competitor in the peer-to-peer classifieds space with a strong focus on mobile-first, chat-based transaction flows.
Differentiators
- Integrates a real-time chat-first UX that prioritizes immediate buyer-seller communication over traditional email-based contact forms.
- Utilizes AI-assisted image recognition to auto-populate listing details, significantly reducing the friction of creating new ads.
Same space(2)
A vertical-specific competitor that captures the job-seeking audience segment of Mourjan's multi-category offering.
Differentiators
- One-click apply functionality and resume hosting features create a frictionless experience for high-volume job seekers.
- Global job aggregation engine provides a significantly larger pool of opportunities than generalist classifieds apps.
An adjacent specialist platform that dominates the high-value real estate vertical within the same geographic market.
Differentiators
- Provides verified listing badges and professional agent profiles that establish superior trust for high-ticket property transactions.
- Offers advanced map-based search and mortgage calculator tools that cater specifically to the needs of serious property buyers.
New entrants(2)
Maintains a high-frequency release cadence, focusing on building community trust through user ratings and profile verification.
Differentiators
- Prioritizes user reputation systems and transaction history to mitigate the risks inherent in local face-to-face classifieds.
- Optimized for rapid mobile listing creation with a focus on 'snap-and-post' workflows for casual sellers.
Rapidly evolving platform with high release velocity, focusing on streamlining the shipping and payment logistics for P2P commerce.
Differentiators
- Implements integrated shipping labels and automated payment escrow to remove the trust gap in remote transactions.
- Aggressive UI updates focus on social-commerce discovery feeds rather than traditional static search-based classifieds lists.
Compare Mourjan against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Mourjan
Strengths to defend, gaps to attack
Core Strengths
- Call history integration reduces buyer-seller communication friction
- Offline favorite list maintains utility in low-connectivity markets
Critical Frictions
- High-frequency launch crashes post-update erode daily active habits
- Opaque ad-rejection policies drive user frustration
Growth Levers
- Vertical-specific expansion into real estate or jobs could capture higher-intent traffic
- Accessibility improvements would differentiate against legacy competitors
Market Threats
- OpenSooq's regional density creates a high barrier to user acquisition
- Vertical-specific apps like Property Finder siphon high-value transactions
What are the next best moves?
Rebuild launch sequence because persistent crashes are the #1 complaint → restore daily active habit
Launch failure is the top-cited complaint in sentiment analysis.
Trade-off: Pause the search-filter expansion sprint — stability is the current churn driver.
Implement automated ad-rejection feedback because lack of transparency is a top frustration → reduce support volume
Users report frustration with opaque rejection policies.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The platform's broad category coverage is a liability, not an asset, as it prevents the deep-trust verification required to compete with vertical-specific leaders like Property Finder.
Feature Gaps vs Competitors
- Verified listing badges (available in Property Finder but missing here)
- One-click apply functionality (available in Indeed but missing here)
Key Takeaways
Mourjan captures significant regional intent through its free-to-post model, but technical instability in the latest release threatens to drive users to specialized rivals, so the PM must prioritize stability to protect the current market share.
Where Is It Heading?
Declining
The regional classifieds market is consolidating around specialized vertical platforms that offer higher trust for high-value transactions. Mourjan's current technical instability leaves it exposed to these rivals, so the platform must stabilize its core experience before it can effectively compete for the high-intent segments.
Persistent launch crashes in the latest release erode the daily active habit, which compounds the rating drag already visible on Android.
Recent updates focused on stability, no feature expansion, indicating a defensive posture rather than growth-oriented development.