Is It Vegan? Additive Checker is a food-additive identification tool for vegans and shoppers with dietary restrictions on iOS and Android.
The App DNA
What makes this app unique?
Users hire this app to quickly verify ingredient origins in grocery stores where connectivity is unreliable, reducing the cognitive load of label reading.
For Individuals following a vegan diet or those managing food sensitivities who require quick ingredient verification while shopping.
What does it look like?
Key features
Lookup tool for E-numbers and ingredient names to identify vegan status.
Local ingredient data access without internet connectivity.
How much does it cost?
Ad-supported model with a single IAP gate for ad removal, targeting casual users who prioritize utility over subscription costs.
Velocity
Maintenance developmentperformanceUX improvementsopaqueShow more...
The app maintains a maintenance-level cadence, with only two releases recorded over the last three months. Development is currently focused on minor stability and performance optimizations rather than new feature delivery. The latest release provides generic improvements, and the lack of descriptive release notes suggests a focus on background maintenance. The current release frequency is insufficient to categorize the app as active or steady.
Who built it?
Hayden Campbell
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Is It Vegan? Additive CheckerUser Sentiment
What do users think recently?
Fresh user feedback skews excited. Users appreciate offline functionality allows users to check ingredient lists without needing active mobile data or wifi and simple interface and clear color-coded notation make identifying vegan-friendly additives fast and intuitive for shoppers, but report intrusive full-screen advertisements appearing during navigation disrupt the user experience and obscure critical information.
How are ratings & reviews evolving?
What users say, by theme
- Offline functionality allows users to check ingredient lists without needing active mobile data or wifi
- Simple interface and clear color-coded notation make identifying vegan-friendly additives fast and intuitive for shoppers
- Educational content regarding additive origins helps new vegans learn about ingredients while shopping for food
- Intrusive full-screen advertisements appearing during navigation disrupt the user experience and obscure critical information
50 of 50 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Is It Vegan? Additive Checker
How's the Food & Drink market?
The app maintains a high rating (4.56 on Android) but faces growth constraints due to a maintenance-mode update cadence.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for Is It Vegan? Additive Checker
Where is it heading?
The market for dietary-verification tools is shifting toward automated barcode scanning, leaving manual-search apps like this one exposed to churn. Unless the developer transitions from maintenance-mode to active feature development, the current rating will erode as users migrate to more convenient alternatives.
- Aggressive full-screen advertising in the latest update disrupts navigation, which increases churn risk among the core user base.
- Offline database functionality remains a key differentiator that sustains high ratings despite the lack of recent feature expansion.
The SWOT
- Offline database access ensures utility in grocery stores with poor connectivity
- Integrating a user-driven reporting mechanism could crowdsource database expansion
Next best moves
Ship barcode scanning because it is the top-requested feature to reduce manual search friction → increase daily utility
+ 1 more prioritized moveThe counter-intuitive read
The app's lack of a comprehensive online database is actually a strength…
Read the full takeSince the last report: The report reflects a shift in competitive outlook from declining to mixed, prioritizing the need for barcode scanning to counter the churn risk posed by ad-density.
Bottom line
Is It Vegan? Additive Checker provides essential offline utility for dietary verification, but the aggressive ad placement and lack of barcode scanning limit its competitive edge, so the PM should prioritize scanning to secure the user base against more modern alternatives.
Unlock 1 critical friction, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] Play Store listing, source
Report last updated