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  1. v10.04.27iOS
    We’ve made It’s a Family Thing! feel more complete—together and individually.
• Start your way with FamilyFun or FamilyReset (Frankie will guide you)
• Try new Challenges like Wei’s Wellness and the CASTLE Pack
• Reward kindness with Hearts
• See progress with Family, Community, and Individual Leaderboards
• Faster, smoother experience with performance improvements
  2. v10.04.27Android
    We’ve made your family experience more complete—together and individually!

* New onboarding modes: Choose FamilyFun or FamilyReset, with Frankie guiding your flow
* Individual Challenges: Build personal habits and track your progress
* Leaderboards added: Compete across Family, Community (League), and Individual challenges
* Hearts introduced: Reward kindness through everyday chores
* Performance improvements & bug fixes
  3. v10.04.23iOS
    We’ve made It’s a Family Thing! feel more complete—together and individually.
• Start your way with FamilyFun or FamilyReset (Frankie will guide you)
• Try new Challenges like Wei’s Wellness and the CASTLE Pack
• Reward kindness with Hearts
• See progress with Family, Community, and Individual Leaderboards
• Faster, smoother experience with performance improvements
  4. v10.04.23Android
    We’ve made your family experience more complete—together and individually!

* New onboarding modes: Choose FamilyFun or FamilyReset, with Frankie guiding your flow
* Individual Challenges: Build personal habits and track your progress
* Leaderboards added: Compete across Family, Community (League), and Individual challenges
* Hearts introduced: Reward kindness through everyday chores
* Performance improvements & bug fixes
  5. v10.04.05iOS
  6. v10.03.05iOS
    New mode-based onboarding is here.
Choose FamilyFun or FamilyReset to match your family’s season, then let Frankie help you assign, schedule, and follow through to done.
Plus performance improvements and bug fixes.
  7. v10.02.18iOS
    New mode-based onboarding is here.
Choose FamilyFun or FamilyReset to match your family’s season, then let Frankie help you assign, schedule, and follow through to done.
Plus performance improvements and bug fixes.
  8. v10.02.04iOS
    Simplified Onboarding. Better@Exams Theme Challenge introduced
  9. v10.01.25iOS
    Introducing Family Fun mode to make family organization as fun and challenging. Discounted price available for SuperFamily Pack if subscribes before free trial. Long Chore card to bring in easy option for chores.
  10. v10.01.05iOS
    Introducing Family Fun mode to make family organization as fun and challenging. Discounted price available for SuperFamily Pack if subscribes before free trial.
  11. v09.12.31iOS
    Introducing Family Fun mode to make family organization as fun and challenging. Discounted price available for SuperFamily Pack if subscribes before free trial.
  12. v09.12.12iOS
    This release marks an important step forward for It’s a Family Thing! as we introduce subscription packs designed to support different family needs and routines.

Built by the makers of S’moresUp, a two-time Apple App of the Day award winner trusted by hundreds of thousands of families, It’s a Family Thing! continues our mission to help families reduce daily stress and build responsibility at home.

What’s new in this version:

We’ve introduced three subscription packs: Starter, SuperFamily, and SmartFamily. Each pack unlocks a different level of features, allowing families to choose the experience that fits them best.

Starter Pack includes core chore and reward management, shared family calendar, Campfires for family communication, and My Wallet for tracking rewards and allowances.

SuperFamily Pack adds advanced chore modes such as Rotate, Collaborate, Compete, and As Needed. It also includes enhanced scheduling with multiple reminders, approvals, photo proof for chore completion, and more flexible reward rules.

SmartFamily Pack includes everything in SuperFamily plus AI-powered weekly planning, family productivity maps, family analytics, mood tracking, and access to Frankie, the Family AI Assistant, who helps guide planning and insights over time.

We’ve also improved onboarding to make it easier for families to get started and begin seeing results quickly. Performance improvements, stability enhancements, and bug fixes are included throughout the app to ensure a smoother experience.

As always, your family’s data remains private and secure. Everything created within a family account is visible only to invited family members.

Thank you for being part of our journey. Your feedback continues to shape how It’s a Family Thing! evolves to support real families in real life.
  13. v09.11.07iOS
    Get your family organized in under 3 minutes!
Introducing It’s a Family Thing! — the next-gen family assistant powered by S’moresUp, a two-time Apple “App of the Day” winner trusted by over 300,000 families.

A whole new way to LevelUp your family, Discover Packs!
  14. v09.10.17iOS
    Get your family organized in under 3 minutes!
Introducing It’s a Family Thing! — the next-gen family assistant powered by S’moresUp, a two-time Apple “App of the Day” winner trusted by over 300,000 families.

A whole new way to LevelUp your family, Discover Packs!
  15. v09.09.17iOS
    Get your family organized in under 3 minutes!
Introducing It’s a Family Thing! — the next-gen family assistant powered by S’moresUp, a two-time Apple “App of the Day” winner trusted by over 300,000 families.

A whole new way to LevelUp your family, Discover Packs!
  16. v09.08.24iOS
    Get your family organized in under 3 minutes!
Introducing It’s a Family Thing! — the next-gen family assistant powered by S’moresUp, a two-time Apple “App of the Day” winner trusted by over 300,000 families.

A whole new way to LevelUp your family, Discover Packs!
  17. v09.08.18iOS
    Get your family organized in under 3 minutes!
Introducing It’s a Family Thing! — the next-gen family assistant powered by S’moresUp, a two-time Apple “App of the Day” winner trusted by over 300,000 families.

A whole new way to LevelUp your family, Discover Packs!
  18. v09.08.01iOS
    Get your family organized in under 3 minutes!
Introducing It’s a Family Thing! — the next-gen family assistant powered by S’moresUp, a two-time Apple “App of the Day” winner trusted by over 300,000 families.

In this release:

*Smart scheduling and chore automation
*Personalized PUP Score to reduce parenting stress
*Meet Frankie, your AI-powered family co-pilot
*45-Day Challenge to build lasting family habits
*Campfire chats, gamified chores, and real-life skill-building

Whether you're juggling chores, moods, or screen-time battles, It's a Family Thing! turns chaos into calm. No purchase necessary. Just tap, set up, and breathe easier.
  19. v09.06.22 (45)iOS
    Minor enhancements like private chore creation and few bug fixes
  20. v09.06.02 (40)iOS
    Improved experience for the individual chore type and few minor enhancements
  21. v09.04.04(36)iOS
    Exciting updates to make your family management experience even better!

Login with PIN
Secure and speedy access is here! Log in with a simple 4-digit PIN for added convenience.

Improved Streak Design
We’ve refreshed the streak tracker to make habit-building more fun and visually rewarding.

Google Calendar Integration (Beta)
Easily sync your family’s schedules with Google Calendar for better planning and fewer missed events.

Chore Card Redesign
Chore cards now have a cleaner, more engaging layout—making it easier for kids to know what’s next and stay on track.

Still the Best for Your Family
We’re still the go-to app for managing your family, staying organized, and staying connected with loved ones—all in a safe, secure space.
  22. v09.04.03(35)iOS
    Exciting updates to make your family management experience even better!

Login with PIN
Secure and speedy access is here! Log in with a simple 4-digit PIN for added convenience.

Improved Streak Design
We’ve refreshed the streak tracker to make habit-building more fun and visually rewarding.

Google Calendar Integration (Beta)
Easily sync your family’s schedules with Google Calendar for better planning and fewer missed events.

Chore Card Redesign
Chore cards now have a cleaner, more engaging layout—making it easier for kids to know what’s next and stay on track.

Still the Best for Your Family
We’re still the go-to app for managing your family, staying organized, and staying connected with loved ones—all in a safe, secure space.
  23. v09.03.17(34)iOS
    Introducing Check-in with Frankie which will help tracking your mood.
  24. v09.03.13 (33)iOS
    From the makers of S’moresUp, the two-time Apple’s App of the Day winner, comes It’s a Family Thing! – a newly redesigned, AI-powered family management app built to make parenting less nagging and more enjoyable.

With a fresh, intuitive interface and the flexibility you loved in S’moresUp, this app brings smarter automation, seamless scheduling, and gamified chore tracking to keep your family organized, connected, and stress-free.

Download now and experience the next level of family management!
  25. v09.02.17 (30)iOS
    Onboarding with better UI/UX and few bug fixes
  26. v09.02.01 (29)iOS
    Managing profiles are made easy. New signup interface for quick setup.
  27. v08.12.25 (24)iOS
    Merry Christmas and Happy New year! Logo and splash giving mood for the season!
  28. v08.12.21iOS
    - Everyday Tips for all users
 -  UI fixes in Chore Creation
 - UI redesigned for Dashboard and Family settings
 - Approval section for Parents in landing screen

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by It’s a Family Thing!, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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