It's meee is a lifestyle journaling app for iOS that allows users to create persona-based avatars for emotional logging.
The App DNA
What makes this app unique?
Users hire this app for identity-centric self-reflection that prioritizes visual character expression over the clinical data-tracking approach of standard mood journals.
For Individuals seeking a visual, persona-based journaling tool to track different facets of their daily life and emotional states.
What does it look like?
Key features
Users create and edit multiple 'mee' avatars to represent different life contexts.
Users record thoughts by tapping specific 'mee' avatars to access dedicated diary screens.
How much does it cost?
The app is currently free with no visible subscription or in-app purchase gates.
Velocity
Dormant developmentopaqueShow more...
The app has not received a release in over 15 months, indicating a complete cessation of development activity. The only available data point is a minor bug fix from March 2025. There is no evidence of active maintenance, feature development, or live operations. The project is classified as a zombie due to the lack of updates for well over the 12-month threshold.
Who built it?
seungmin lee
4 apps tracked · Lifestyle
Reaction Speed Test - Prove it
Antodo - Simple todo plan memo
Brain Trainer - Mind GamesUser Sentiment
What do users think recently?
The recent review mood reads excited. Users appreciate character design and visual aesthetics provide a highly engaging experience for users.
How are ratings & reviews evolving?
What users say, by theme
- Character design and visual aesthetics provide a highly engaging experience for users
- Infinite loading screens during the character saving process prevent progress for active users
8 of 8 recent reviews analyzed · limited sample · Excited overall
Read the full review analysisUnlock 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for It's meee - simple diary
How's the Lifestyle market?
It's meee occupies a niche lifestyle segment with a 4.43-star rating from 8 reviews. The lack of monetization and basic utility features like photo attachments leaves it vulnerable to feature-rich competitors like Daylio.
Read the market outlookThe rivals identified
By Relaxio s.r.o.
Daylio dominates the mood-tracking diary space by providing deep analytical insights that directly compete with the emotional logging intent of 'It's meee'.
- Offers robust correlation statistics between user activities and mood trends over long-term periods.
- Features a highly mature one-tap logging system that minimizes friction for daily habit formation.
- Maintains a massive user base providing strong network effects through community-driven feature requests.
Holoholo: Daily MemoriesContender
Emoji DiaryContender
My Journal: Gratitude DiaryContender
Minimal Diary - Life timelineContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for It's meee - simple diary
Where is it heading?
The lifestyle diary market is consolidating around high-utility apps that offer both emotional logging and analytical insights. It's meee is currently exposed due to technical instability, so the team must stabilize the core loop to retain its user base before the lack of utility features triggers a mass migration to competitors.
- Persistent save-state loading loops in the latest version prevent core diary usage, which directly erodes the daily active habit.
- Strong user praise for the visual style and character art indicates the core identity-centric value proposition remains highly engaging.
The SWOT
- Playful identity-centric persona creation differentiates the app from clinical mood trackers
- Integration of photo attachments and calendar tracking would align with standard lifestyle diary expectations
Next best moves
Ship bug fix for character saving because it is the #1 churn risk preventing diary entry → restore daily active habit
+ 1 more prioritized moveThe counter-intuitive read
The app's lack of monetization is not a…
Read the full takeFeature gaps
Analytical correlation reporting (available in Daylio but absent here) +2
Since the last report: The app's competitive position remains stagnant due to persistent technical issues, with the analysis now more explicitly highlighting the gap between its manual entry model and the utility-focused expectations of the lifestyle diary category.
Bottom line
It's meee wins on visual identity but fails on basic stability, so the team must prioritize fixing the save-state loop before adding requested utility features to prevent total churn.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
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