JOANN is a retail shopping app for sewing and crafting supplies, offering loyalty rewards, weekly ads, and project inspiration on iOS and Android.
Product velocity
Dormant
Daily rank 🇺🇸
—
Shopping
Sentiment
4.6
762k reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Users hire the app to manage craft-store savings and access project tutorials, but the current job-to-be-done is failing due to the inability to resolve financial obligations like gift cards.
For DIY enthusiasts and crafters looking for project inspiration, store-specific coupons, and loyalty rewards.
What does it look like?
Key features
Barcode-based loyalty program tracking purchases to issue personalized rewards and birthday offers.
Digital circular viewer with pinch-and-zoom functionality for local store inventory.
User-generated content platform for sharing DIY projects and stories under the #handmadewithjoann hashtag.
How much does it cost?
The app functions as a free utility to drive retail store traffic and loyalty program participation.
Velocity
Dormant developmentopaqueShow more...
The development momentum is classified as zombie status due to a complete lack of updates for nearly a year. The last recorded activity occurred in June 2025, which served only to announce the cessation of online order fulfillment. There is no evidence of ongoing feature development, maintenance, or live operations. The app appears to be in a state of abandonment regarding its mobile storefront presence.
Who built it?
User Sentiment
What do users think recently?
Fresh user feedback skews frustrated. Users appreciate extensive product variety and specialized crafting inventory provided a unique shopping experience for long-term users, but report business closure and bankruptcy have left a significant void for local crafting and sewing communities.
How are ratings & reviews evolving?
What users say, by theme
- Extensive product variety and specialized crafting inventory provided a unique shopping experience for long-term users
- Business closure and bankruptcy have left a significant void for local crafting and sewing communities
112 of 128 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
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Competitive landscape for JOANN - Shopping & Crafts
How's the Shopping market?
JOANN maintains a high iOS rating of 4.78 despite significant brand erosion from store closures. The 1.0-star rating gap between iOS and Android suggests the app's utility is failing to meet the expectations of the broader mobile user base.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for JOANN - Shopping & Crafts
Where is it heading?
The crafting retail market is consolidating, and JOANN's physical footprint reduction leaves the app without a clear value proposition. The PM must transition the app to a digital-first inspiration hub to survive the loss of store-based revenue.
- Bankruptcy-related store closures alienate the core user base, which accelerates the decline in daily active usage.
- Unredeemable gift card complaints create a negative feedback loop, which further suppresses new user acquisition and trust.
The SWOT
- Community-driven project sharing creates organic acquisition
- Loyalty program data enables targeted coupon delivery
- Pivot to digital-first project kits
- Leverage community content for B2B partnerships
Next best moves
Audit redirection logic because users report forced competitor site access → stop traffic leakage
+ 1 more prioritized moveThe counter-intuitive read
The app's high iOS rating is a liability…
Read the full takeFeature gaps
Real-time inventory management (available in Advance Auto Parts but absent here) +1
Since the last report: The app's competitive position has deteriorated due to bankruptcy-related service failures, shifting the focus from technical stability to brand trust and financial transparency.
Bottom line
JOANN holds a legacy brand presence but faces severe churn due to bankruptcy-related service failures, so the PM must prioritize transparent financial communication to prevent total loss of the remaining loyal user base.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
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