Hot Pepper Beauty is a comprehensive salon booking platform that allows users to search for and reserve appointments at hair, nail, eyelash, and relaxation salons across Japan. Developed by Recruit Co., Ltd., the app integrates a vast database of salon information, including photos, price lists, and user reviews, to facilitate informed booking decisions. It serves as a centralized marketplace connecting consumers with beauty service providers.
Overview · Full Intel report in progress
Product velocity
Unknown
Daily rank 🇺🇸
—
Lifestyle
Sentiment
4.8
379 reviews
Nemesis
Hair Cuttery
The App DNA
What makes this app unique?
For Individuals in Japan seeking to discover, compare, and book appointments for various beauty and relaxation services.
What does it look like?
Key features
Users can search for salons based on location, specific service types, budget, and desired availability.
Provides 24/7 real-time appointment scheduling directly through the app for participating salons.
Features a community-driven feedback system where users can view salon ratings and read detailed reviews from previous customers.
Allows users to browse extensive galleries of hair and nail styles to find inspiration and identify corresponding salons.
How much does it cost?
Velocity
Who built it?
Recruit Co.
13+ apps tracked · Lifestyle
転職はリクナビネクスト- 正社員の求人や仕事探しの転職アプリ
Hot Pepper Gourmet
賃貸・売買物件検索 SUUMO(スーモ)でお部屋探し
英語４技能コース
ホットペッパーグルメ
すごい時間割- 大学生の時間割
シフトボード –バイトのシフト管理・給料計算
中古車アプリカーセンサー
ハイクラス転職ならリクルートダイレクトスカウト：転職アプリ
転職 リクナビネクスト 正社員求人や仕事探しの転職アプリ
バイト探しはタウンワーク｜アルバイト・バイト・求人・仕事探し
Airペイ タッチUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for ホットペッパービューティー/美容室・ヘアサロン＆マツエク予約
How's the Lifestyle market?
The rivals identified
By HC Salon Holdings, Inc.
Both applications provide digital booking utilities for salon services, competing for the same user base of clients seeking to schedule appointments with beauty professionals.
- Hair Cuttery enables stylist-preference saving to drive repeat visits, while Hot Pepper Beauty focuses on broad catalog discovery.
- Hair Cuttery integrates an interactive salon map for location-based discovery, which is not a primary feature for Hot Pepper Beauty.
Salon - Beauty BookingContender
Nailbook - JP Nail DesignContender
The PAINT Nail BarContender
House of BeautyContender
Beautiful Nails & Body SalonContender
HM’s BookingContender
Beauty Be MineContender
Biocare BeautyContender
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for ホットペッパービューティー/美容室・ヘアサロン＆マツエク予約
Where is it heading?
Bottom line
This is the dominant salon booking marketplace in Japan, leveraging a massive network of service providers and user-generated content to streamline the beauty appointment process.
Report last updated