KAMI 2 is a minimalist, logic-based puzzle game that leverages a unique flood-fill mechanic and origami-inspired aesthetics. It targets casual, creative-minded players who enjoy meditative, high-quality puzzle experiences. Positioned as a premium-quality free-to-play title, the game differentiates itself through a robust Puzzle Builder and community-driven content. However, the app faces significant headwinds due to aggressive ad-monetization and technical instability, which are currently eroding its user sentiment.

The App DNA

What makes this app unique?

For Casual puzzle enthusiasts and creative players who enjoy minimalist design, logic challenges, and community-driven content.

What does it look like?

Key features

Puzzle Builderedge

A creative tool allowing users to design their own KAMI puzzles, share them with friends, and challenge the global community.

Daily Challengesedge

A recurring global puzzle event that tracks winning streaks and compares player scores on a leaderboard.

Hand-crafted Puzzlesstandard

Over 100 curated, logic-based levels designed with a focus on aesthetic and mental challenge.

Perfect Rating Systemstandard

A scoring mechanic that rewards players for solving puzzles in the minimum number of moves.

User-Generated Content Libraryedge

Access to thousands of additional puzzles created and uploaded by the community on a daily basis.

How much does it cost?

freeFree-to-play with no explicit subscription or premium tier mentioned in store data

The app appears to follow a premium-quality, free-to-play model focused on brand prestige and community engagement rather than aggressive monetization.

Velocity

See all version history

Who built it?

State of Play Games

9 apps tracked · Games

INKS.INKS.KAMIKAMILumino CityLumino CityINKS.+INKS.+LumeLumeSouth of the CircleSouth of the CircleLumino City StickersLumino City StickersThe Making of Lumino CityThe Making of Lumino City
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User Sentiment

What do users think recently?

Fresh user feedback skews mixed. Users appreciate engaging gameplay and aesthetic design, but report excessive advertising.

How are ratings & reviews evolving?

Google Play
4.54 · 47k
App Store
4.74 · 15k

What users say, by theme

What Users Love
  • Engaging Gameplay
  • Aesthetic Design
What Frustrates Users
  • Excessive Advertising
+ 1 more theme
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Competition

Competitive landscape for KAMI 2

How's the Games market?

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The rivals identified

I Love Hue
I Love Hueactive nemesis

By tackystudios

Directly competes on the 'calming aesthetic' and color-based logic puzzle experience that defines the KAMI user appeal.

KAMI 2 vs I Love Hue

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The Analyst's Read

Key takeaways for KAMI 2

Where is it heading?

The SWOT

Core Strengths
  • Strong, recognizable brand identity with high-quality aesthetic
  • High user engagement through Puzzle Builder and UGC library
  • Solid core gameplay loop
Critical Frictions 3 weaknesses inside
Growth Levers
  • Implement 'remove ads' IAP
  • Expand community features and tournaments
  • Optimize onboarding for better retention
Market Threats 3 threats identified

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Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by KAMI 2, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “KAMI 2 Intelligence Report.” Updated Apr 2, 2026. https://marlvel.ai/apps/kami-2

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