Keepa is an Amazon price-tracking utility for shoppers and sellers, providing historical data and alerts on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
#170
▲29Shopping · free
Sentiment
4.3
7k reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Users hire Keepa to eliminate overpayment risk and analyze market trends, using the app as a transparency layer over Amazon's dynamic pricing.
For Amazon shoppers looking for deal transparency and professional Amazon sellers analyzing market trends and competitor inventory.
What does it look like?
Key features
Visualizes historical pricing, sales rank, and offer counts for over 7 billion products. Revenue link: The scale of the database creates a high switching cost for power users and professional sellers.
Provides advanced metrics including Buy Box statistics and seller storefront details. Revenue link: These advanced insights are restricted to the Pro tier, serving as the primary conversion lever for professional Amazon sellers.
How much does it cost?
Freemium model gates advanced market intelligence and bulk analysis tools behind a Pro subscription to monetize professional sellers.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app currently ships at a maintenance cadence, with only two minor updates released over the last 10 days. Development is focused exclusively on performance and stability, as the release notes for the latest version provide no information regarding new features or functional changes. The publisher maintains a low-transparency approach to updates, relying on generic copy that obscures the specific nature of the technical improvements.
Who built it?
Keepa.com
3 apps tracked · Shopping
Keepa · Price Tracker
Keepa - Price TrackerUser Sentiment
What do users think recently?
Recent user voice shows a frustrated sentiment. Users appreciate historical price tracking and alert features provide significant savings for patient amazon shoppers and built-in browser functionality allows users to monitor amazon listings without leaving the application, but report drastic reduction in free tracking limits forces users into expensive subscription tiers without warning.
How are ratings & reviews evolving?
What users say, by theme
- Historical price tracking and alert features provide significant savings for patient Amazon shoppers
- Built-in browser functionality allows users to monitor Amazon listings without leaving the application
- Drastic reduction in free tracking limits forces users into expensive subscription tiers without warning
61 of 99 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Keepa - Amazon Price Tracker
How's the Shopping market?
Keepa maintains a global footprint, ranking in the top 150 Shopping apps across 11 international markets including Japan and Italy. The grossing potential is concentrated in the Pro tier, which creates a monetization gap for the casual user segment.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for Keepa - Amazon Price Tracker
Where is it heading?
The casual-shopper market is consolidating around free, ad-supported alternatives as Keepa shifts toward a professional-only monetization model. Maintenance-mode updates leave the app exposed to churn, as the lack of a mid-tier option creates a vacuum that competitors will exploit in the coming quarters.
- Restrictive free-tier limits trigger user alienation, which forces migration to alternative tracking tools and compresses the top-of-funnel acquisition.
- Technical instability and data loss following the latest update disrupt the core monitoring habit, compounding the rating drag on Android.
The SWOT
- 7-billion-product database creates high switching costs
- International support across 11 locales drives global usage
- Untapped B2B distribution via personal-use partnerships
- Expansion into emerging regional Amazon marketplaces
Next best moves
Ship a mid-tier personal subscription because users report the current Pro tier is unaffordable -> stabilize personal user retention
+ 1 more prioritized moveThe counter-intuitive read
The aggressive restriction of free-tier limits is not…
Read the full takeBottom line
Keepa maintains a category-leading database, but the sudden restriction of free-tier limits has triggered a negative sentiment shift, so the PM must prioritize a mid-tier personal subscription to stabilize the user base before churn accelerates.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
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