Report updated May 23, 2026
Kesabella Beauty
For existing customers of Kesabella Beauty seeking a direct mobile ordering channel for personal care and fragrance products.
Kesabella Beauty is an established shopping app that is completely free.
What is Kesabella Beauty?
Kesabella Beauty is a mobile shopping application for personal care and fragrance products on iOS and Android.
Customers hire the app to bypass web-based checkout friction for recurring beauty purchases, seeking a direct line to the merchant for order scheduling and live support.
Current Momentum
v1.0 · 39mo ago
Zombie- No notable signals last 3 months
Active Nemesis
Sephora US: Makeup & Skincare
By Sephora USA
Other Rivals
7-Day Rank Pulse 🇺🇸
ShoppingNo ranking data
Rating Pulse 🇺🇸
Gathering signals...
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Users set specific delivery times for future orders
Direct communication channel between the user and the merchant
Users select and modify items directly within the app interface
How much does it cost?
- Free app with no IAP or subscription gates
The app functions as a direct-to-consumer sales channel for the merchant with no secondary monetization layers.
Who Built It?
Weevi
Providing a white-label mobile ordering infrastructure for local restaurants and retailers. Enabling businesses to digitize their customer experience.
Portfolio
13
Apps
What other apps does Weevi make?
Explore the full Weevi report
Portfolio breakdown, audience, momentum, and every app published by Weevi.
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Kesabella Beauty?
Where is it available?
Localized markets (1)
How's The Shopping Market?
Market outlook for this category
Available very soon
Which niche is Kesabella Beauty in?
Explore the full Beauty Simulations niche
Every app in this space (363 tracked), the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
Primor is a dominant beauty retailer that directly competes with Kesabella Beauty for the same customer base seeking streamlined online ordering and product delivery.
Contenders(4)
Kusuma Store targets the beauty retail space with a focus on treatment vouchers and reseller programs.
N.C competes for the same beauty-focused shoppers by emphasizing fast delivery and a bilingual interface.
Nabda overlaps with Kesabella by providing a unified marketplace for beauty and health products.
Sabaya competes by offering beauty-specific services and catalog access, targeting the same beauty-conscious demographic as Kesabella.
Same space(3)
Farmbox shares the transactional nature of mobile ordering, though it focuses on a different product category.
This app competes for the same retail wallet share by focusing on loyalty and rewards-based shopping.
Mr. Blue is a retail shopping app that shares core functionality like favorites and notifications with Kesabella.
Compare Kesabella Beauty against every rival
All rivals in one side-by-side table: identity, store metrics, ratings & sentiment, and strategic intel, plus a head-to-head page for each.
The outtake for Kesabella Beauty
Strengths to defend, gaps to attack
Core Strengths
- Direct live chat provides boutique-style customer service
- Order scheduling offers a service-level differentiator
Critical Frictions
- No AI-driven product discovery features
- Lacks a tiered loyalty program for retention
Growth Levers
- Implement personalized product recommendations to increase basket size
- Integrate referral programs to leverage customer networks
Market Threats
- Sephora's AI beauty chat drains high-value shoppers
- Regional entrants build localized trust that disrupts retail apps
What are the next best moves?
Implement personalized product recommendations because the current static catalog lacks discovery features → increase average basket size.
Competitor analysis shows Sephora's AI-driven personalization is a key driver of their conversion rates.
Trade-off: Pause the UI redesign of the order history screen — discovery features have higher revenue impact.
A counter-intuitive read
The lack of scale is an asset, not a liability, as the boutique-style live chat provides a level of intimacy that mass-market AI-driven competitors cannot replicate.
Feature Gaps vs Competitors
- AI-driven product recommendations (available in Sephora US)
- Skin analysis technology (available in Watsons HK)
Key Takeaways
Kesabella Beauty provides a functional ordering utility but lacks the retention mechanics to compete with major beauty retailers, so the PM should prioritize AI-driven discovery to increase basket size.
Where Is It Heading?
Stable
The beauty retail market is consolidating around AI-driven personalization and integrated loyalty rewards. Kesabella's current feature set is insufficient for long-term retention, so the app risks becoming a secondary channel for only the most loyal, pre-converted customers.
The app remains a functional sales channel with no recent feature expansion, signaling a maintenance-mode posture in a competitive retail market.