Kesabella Beauty is a mobile shopping application for personal care and fragrance products on iOS and Android.
The App DNA
What makes this app unique?
Customers hire the app to bypass web-based checkout friction for recurring beauty purchases, seeking a direct line to the merchant for order scheduling and live support.
For Existing customers of Kesabella Beauty seeking a direct mobile ordering channel for personal care and fragrance products.
What does it look like?
Key features
Users set specific delivery times for future orders
Direct communication channel between the user and the merchant
Users select and modify items directly within the app interface
How much does it cost?
The app functions as a direct-to-consumer sales channel for the merchant with no secondary monetization layers.
Velocity
Dormant developmentopaqueShow more...
The app has been inactive for over two years, with the last recorded releases occurring in February 2023. There is no evidence of ongoing development, feature updates, or maintenance cycles. The project appears to be abandoned or in a permanent state of dormancy.
Who built it?
Weevi
13+ apps tracked · Shopping
Alabdalla
Chedid Beverage
Crunchyz Burgers
BK Lebanon - Order online
Circlee Lebanon
Eddy’s
JINI ME
ObI Urban Sushi
Anthony's Diner
MyFriends Restaurant
Richeese Diner
Allo BeirutUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Kesabella Beauty
How's the Shopping market?
Kesabella Beauty functions as a niche retail utility, competing for transactional spend without the scale of mass-market beauty platforms.
Read the market outlookThe rivals identified
By Sephora USA, Inc
Sephora is the primary market benchmark for beauty retail, directly competing with Kesabella's ordering and beauty product discovery experience.
- Advanced AI Beauty Chat provides personalized product recommendations that Kesabella currently lacks in its interface.
- Deeply integrated Beauty Insider loyalty program creates high switching costs through tiered rewards and exclusive access.
- Massive scale and brand recognition establish Sephora as the default destination for premium beauty shoppers.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Kesabella Beauty
Where is it heading?
The beauty retail market is consolidating around AI-driven personalization and integrated loyalty rewards. Kesabella's current feature set is insufficient for long-term retention, so the app risks becoming a secondary channel for only the most loyal, pre-converted customers.
- The app remains a functional sales channel with no recent feature expansion, signaling a maintenance-mode posture in a competitive retail market.
The SWOT
- Direct live chat provides boutique-style customer service
- Order scheduling offers a service-level differentiator
- Implement personalized product recommendations to increase basket size
- Integrate referral programs to leverage customer networks
Next best moves
Implement personalized product recommendations because the current static catalog lacks discovery features → increase average basket size.
The counter-intuitive read
The lack of scale is an asset, not a liability…
Read the full takeFeature gaps
AI-driven product recommendations (available in Sephora US) +1
Since the last report: The report reflects a strategic pivot toward AI-driven personalization and loyalty retention as the primary competitive benchmarks, moving away from the previous focus on social features and salon services.
Bottom line
Kesabella Beauty provides a functional ordering utility but lacks the retention mechanics to compete with major beauty retailers, so the PM should prioritize AI-driven discovery to increase basket size.
Unlock 2 critical frictions, 2 market threats and the analyst’s take.
Access the full report for freeReport last updated