Kickest is a fantasy football platform for Italian Serie A, focused on advanced statistical scoring and roster management on iOS and Android.
The App DNA
What makes this app unique?
Users hire Kickest for a high-fidelity, data-driven fantasy experience that rewards tactical knowledge over casual match-day predictions.
For Italian Serie A football fans seeking a data-driven fantasy sports experience.
What does it look like?
Key features
Player performance scores calculated from advanced match metrics like shots and passes.
Matchdays divided into daily blocks allowing for mid-round module and captain adjustments.
How much does it cost?
Freemium model supported by ad inventory and in-app purchases, targeting a broad user base of over 100,000 installs.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app is currently in a maintenance phase, shipping only minor bug fixes at a cadence of approximately one release every 4-5 weeks. There is no evidence of new feature development or live operations content in the recent release history. The development trend is stable but focused exclusively on stability and maintenance rather than growth or engagement features.
Who built it?
Fantaking Interactive
5 apps tracked · Games
User Sentiment
What do users think recently?
The recent review mood reads mixed.
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Kickest - Fantasy Football
How's the Games market?
Kickest maintains a specialized niche in the Italian fantasy sports market, but the 2.86 Android rating on 975 reviews indicates a performance gap that threatens its retention compared to the 5.0 iOS baseline.
Read the market outlookThe rivals identified
By FIFA
As the global authority on football, FIFA competes for the same attention share by providing real-time match data and engagement tools that fantasy players rely on for decision-making.
- Leverages official FIFA data partnerships to provide real-time match center updates that Kickest cannot replicate.
- Global brand recognition and massive user base create a significant barrier to entry for niche fantasy apps.
- Integrates ticket management and official tournament features that extend utility far beyond simple fantasy sports gameplay.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Kickest - Fantasy Football
Where is it heading?
The fantasy sports market is consolidating around high-utility, AI-assisted tools that reduce the cognitive load of roster management. Kickest remains exposed due to its manual-heavy interface and technical instability on Android, so the PM must prioritize platform parity to prevent further user attrition.
- The persistent Android rating gap indicates technical debt that erodes the daily active habit, which compounds churn pressure.
- Recent updates focus on maintaining the matchday schedule, but lack the feature expansion needed to counter AI-driven competitors.
The SWOT
- Statistical scoring system creates a differentiator against generic fantasy apps
- Round-based scheduling forces daily retention loops
- Integration of predictive AI tools could counter new entrants
- Expansion into broader European leagues would increase addressable market
Next best moves
Audit Android technical stability because the 2.86 rating is 2.14 stars below iOS → improve retention
+ 1 more prioritized moveThe counter-intuitive read
The primary risk is not the FIFA app's scale…
Read the full takeFeature gaps
Real-time match center updates (available in FIFA Official App but absent here) +1
Since the last report: The platform is pivoting from ad-load management to AI-feature development to counter predictive-analytics competitors, while simultaneously addressing a sharp decline in Android stability.
Bottom line
Kickest holds its niche through deep statistical scoring but bleeds Android users due to technical instability, so revenue growth hinges on closing the platform-parity gap before competitors capture the analytical segment.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated