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Kids Coloring Mermaid vs its rivals

Side-by-side comparison against Kids Coloring Mermaid's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Kids Coloring Mermaid
This App
Pororo Coloring Book
Nemesis
Coloring Book -Merry Christmas
Peer
Easy Canvas Painting Ideas
Peer
Crayon Club: Color PAW Patrol
Peer
Coloring Book Pages Kids Learn Paint for Preschool
Peer
KiddoColor: Drawing Games
New Kid
Coloring & Drawing for Girls
New Kid
Core Identity
DeveloperLa Biblia Reina Estudios Teología Cristiana AppsKIGLE Inc.Ca Li SaFOREFOPiknikThanagorn MarukcanonBMAC INFOTECHWow Kids Media
CategoryEducationEducationEducationArt & DesignGamesGamesEducationEducational
PlatformiOSiOSiOSAndroidiOS, AndroidiOSAndroidAndroid
Store Metrics
Rating0.0 / 50.0 / 55.0 / 54.5 / 54.0 / 50.0 / 50.0 / 50.0 / 5
Ratings Count00234930000
PriceFreeFreeFreeFreeFreeFreeFreeFree
Release DateDec 5, 2015Jan 12, 2022Nov 10, 2018Oct 13, 2022Apr 10, 2025Feb 26, 2016Apr 24, 2026Oct 1, 2025
Last UpdatedDec 5, 2015Jan 18, 2023Nov 10, 2018May 19, 2026Apr 1, 2026Nov 8, 2016Apr 24, 2026May 8, 2026
Sentiment & Reviews
Sentiment----mixed---
Score----45/100---
Praises----
  • Paw Patrol character integration provides high engagement for preschool-aged children during quiet time
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Complaints----
  • Frequent application crashes during page selection or coloring sessions disrupt the user experience
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Requests----
  • Offline functionality is required to support usage during travel and on child-focused devices
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Strategic Intel
Strengths
  • Simple, low-friction interface provides immediate accessibility for the youngest toddler demographic
  • High-affinity Pororo character IP drives organic interest
  • Cross-promotion integration functions as a B2B distribution channel
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  • Virtual canvas enables low-stakes experimentation for beginners.
  • Broad spectrum of themes caters to diverse skill levels.
  • Licensed IP library (PAW Patrol) drives organic acquisition
  • Ad-free environment builds parent trust
  • Multi-app bundle increases LTV
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Weaknesses
  • Static 12-page content library lacks recurring value
  • No feature updates since the 2015 release date
  • No feature updates since early 2023
  • Lacks modern interactive creative tools
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  • No recurring content updates or seasonal events.
  • Absence of social sharing features limits organic growth.
  • Frequent force-closes in the latest release
  • Subscription-only gate creates high churn
  • Lack of social sharing features
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Pricingfreefreefreefreesubscriptionfreefreefree
MomentumZombieZombie-ZombieIntense---
Update Cadence1 versions1 versions-1 versions5 versions---

Compare Kids Coloring Mermaid head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Kids Coloring Mermaid, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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