Report updated May 19, 2026
UNUM — Layout & Feed Preview
For social media creators, solopreneurs, and marketing agencies requiring visual planning and multi-channel scheduling tools.
UNUM — Layout & Feed Preview is a struggling graphics & design app that is available. With a 4.5/5 rating from 12.2K reviews, it struggles with user retention. Users particularly appreciate long-term users appreciate the historical utility of the visual grid planning tool, though recent updates removed critical grid management features like manual photo swapping and hiding remains a common concern.
What is UNUM — Layout & Feed Preview?
UNUM is a social media management and visual-planning tool for creators and agencies on iOS and Android.
Users hire UNUM to maintain aesthetic brand consistency across social channels, but the recent removal of manual grid-management tools forces a workflow break that drives users to seek more stable alternatives.
Current Momentum
v5.63 · 1mo ago
MaintenanceNo new feature build or event in recent patches. The app ships bug fixes only at a ~6-week cadence.
Active Nemesis
PREVIEW: Planner for Instagram
By Preview App Pty
Other Rivals
7-Day Rank Pulse 🇺🇸
Graphics & DesignNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Drag-and-drop grid editor to visualize photo and video layout before posting to social channels
Generative tools for captions, hashtags, image resizing, and editing
Auto-post and schedule content across Instagram, TikTok, Facebook, LinkedIn, Pinterest, and YouTube
How much does it cost?
- Free Plan: 1 user, 1GB storage, 20 uploads/month, 5 AI credits/month
- PRO: $5.25/month (yearly) or $7/month (monthly)
- TEAMS: $7.50/month (yearly) or $10/month (monthly)
- UNLIMITED: $75/month (yearly) or $100/month (monthly)
Subscription model anchored at $5.25/month, using tiered workspace and user limits to scale from individual creators to agencies.
Who Built It?
UNUM
Empowering social media creators with visual-first planning and design tools to streamline brand identity across platforms.
Portfolio
2
Apps
What other apps does UNUM make?
Explore the full UNUM report
Portfolio breakdown, audience, momentum, and every app published by UNUM.
What do users think recently?
High confidence · Latest 60 of 64 total reviews analyzed · Based on 64 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a upset sentiment. Users appreciate long-term users appreciate the historical utility of the visual grid planning tool, but report recent updates removed critical grid management features like manual photo swapping and hiding and persistent synchronization failures between the application and social media accounts disrupt core planning.
What Users Love
What Frustrates Users
What Users Want
How have ratings & review volume moved?
Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.
Vertical markers = app releases. Hover any release for the post-release impact delta.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for UNUM — Layout & Feed Preview?
How's The Graphics & Design Market?
How does it evolve in the Graphics & Design market?
Rank progression
129 active rankings tracked — 30-day window
Which niche is UNUM — Layout & Feed Preview in?
to plan and schedule social media content
Explore the full Graphic Design Planners niche
Every app in this space — 1 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
With over 167 million rating events, this is the undisputed market leader in the Instagram feed planning niche.
Differentiators
- Offers a massive library of aesthetic presets and filters specifically for Instagram feed consistency.
- Provides deep analytics on hashtag performance that the target app currently lacks in its feature set.
- Maintains a long-standing ecosystem presence since 2012, creating significant user lock-in through historical data.
Head to head
The target app must pivot toward AI-assisted content generation to differentiate from the legacy visual-planning dominance of Preview.
Contenders(3)
A highly established scheduling platform with a focus on simplicity and clean user experience for social media managers.
Differentiators
- Prioritizes a minimalist, distraction-free scheduling interface that appeals to users overwhelmed by complex management tools.
- Maintains a high release velocity with 16 updates in the last six months, ensuring rapid feature iteration.
A heavyweight in social media management that targets professional teams and enterprise workflows.
Differentiators
- Offers enterprise-grade team collaboration and approval workflows that the target app does not currently support.
- Provides comprehensive cross-platform social listening tools that go far beyond simple feed previewing.
A direct competitor in the social media scheduling space with a strong focus on visual planning and multi-platform support.
Differentiators
- Provides robust multi-platform scheduling capabilities that extend beyond the target app's primary focus on Instagram.
- Integrates advanced link-in-bio tools that serve as a secondary monetization and engagement channel for creators.
Same space(2)
A data-centric social media management tool that competes for the attention of professional social media managers.
Differentiators
- Focuses heavily on deep-dive performance analytics and reporting, positioning itself as a business intelligence tool.
- Provides unified inbox features for managing community engagement across multiple social platforms simultaneously.
While primarily a video editor, its massive adoption for social content creation makes it an adjacent threat to the target's AI tools.
Differentiators
- Leverages Bytedance’s proprietary AI editing algorithms to dominate the short-form video creation market.
- Provides an all-in-one video production suite that renders standalone feed-preview apps less essential for creators.
New entrants(1)
A modern entrant focusing on high-speed feature deployment and modern social media management needs.
Differentiators
- Built from the ground up to support modern social media API requirements, avoiding legacy technical debt.
- Focuses on a unified dashboard approach that integrates AI-powered content suggestions directly into the scheduling workflow.
Compare UNUM — Layout & Feed Preview against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for UNUM — Layout & Feed Preview
Strengths to defend, gaps to attack
Core Strengths
- Visual grid-planning utility drives daily habit formation through aesthetic consistency
- Multi-user collaboration features enable B2B expansion into agency workflows
Critical Frictions
- High-frequency sync failures disrupt core planning workflow for professional users
- Removal of manual grid-management tools creates significant friction in the primary user journey
Growth Levers
- Restoration of legacy grid-management tools to halt subscription churn
- Integration of deeper performance analytics to compete with business-intelligence-focused rivals
Market Threats
- Preview's massive aesthetic-preset library creates a high barrier for new user acquisition
- Aggressive monetization of previously free features accelerates user migration to competitors
What are the next best moves?
Restore manual photo swapping and grid-hiding features because user complaints cite this as the #1 workflow blocker → reduce churn
High-frequency complaint theme regarding removed grid management features
Trade-off: Pause the AI-caption generator sprint — grid-management restoration is critical for retention.
Audit social account synchronization logic because persistent logout and connection failures prevent primary use case → improve daily active habit
High-frequency complaint theme regarding synchronization failures
Trade-off: Delay the Pinterest-integration update — stability is the current retention priority.
A counter-intuitive read
The app's biggest risk is not the lack of AI features, but the maintenance-mode neglect of the legacy grid-management tools that originally built the user base.
Feature Gaps vs Competitors
- Deep-dive performance analytics (available in Metricool)
- Enterprise-grade approval workflows (available in Hootsuite)
Key Takeaways
UNUM retains a core user base through its visual grid utility, but the recent removal of manual planning tools and persistent sync bugs are driving churn to competitors, so the PM must prioritize stability and workflow restoration over new AI feature expansion.
Where Is It Heading?
Declining
The social-management market is consolidating around stable, multi-platform scheduling tools, leaving UNUM exposed due to its recent focus on aggressive monetization over core utility. Unless the team restores the legacy grid-planning workflow, the current sentiment decline will accelerate user migration to competitors like Preview and Later.
Removal of core grid-management features in the latest update triggers high churn, directly eroding the daily active habit.
Persistent synchronization bugs prevent account connectivity, which forces users to abandon the app for more stable scheduling alternatives.