Lacelle Color Contact Lenses
By Bausch-Lomb
Lacelle Color Contact Lenses is a photo-editing utility for iOS that allows users to virtually overlay cosmetic contact lens patterns onto their own images.
The App DNA
What makes this app unique?
The app serves as a product-discovery tool for Bausch+Lomb, removing the friction of visiting a physical retailer to visualize how different cosmetic lens patterns appear on the user's face.
For Consumers interested in cosmetic contact lenses and fashion-focused photo editing.
What does it look like?
Key features
Overlay color contact lens patterns onto user photos via front camera or gallery uploads. Revenue link: Direct product demonstration for Bausch+Lomb contact lenses — B2B partnership hook to drive retail sales.
Browse 36 distinct color and pattern options for contact lenses. Revenue link: Product catalog display — B2B partnership hook to drive retail sales.
Save and export edited photos to external social platforms. Revenue link: User-generated content distribution — acquisition lever for the Bausch+Lomb brand.
How much does it cost?
The app functions as a free marketing tool for the Bausch+Lomb brand with no direct in-app monetization.
Velocity
Dormant developmentShow more...
Lacelle Color Contact Lenses has not received a single update in 3,879 days. The development momentum is non-existent, as the app remains on its initial version from 2016. There is no evidence of ongoing maintenance, feature development, or operational support for this platform.
Who built it?
User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Lacelle Color Contact Lenses
How's the Photo & Video market?
Lacelle Color Contact Lenses occupies a niche position as a brand-specific utility within the Photo & Video category. The lack of updates since 2016 effectively removes it from active competition with modern, frequently updated photo-editing apps.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for Lacelle Color Contact Lenses
Where is it heading?
The category for branded virtual try-on tools has shifted toward social-platform integrations, leaving standalone apps like Lacelle Color Contact Lenses obsolete. The lack of updates since 2016 confirms that Bausch+Lomb has effectively abandoned this distribution channel, and the PM should prioritize a formal sunset to protect the brand.
- The app has remained in a dormant state for over 10 years, signaling a complete lack of investment in this channel.
- Technical abandonment since 2016 creates a high risk of crashes on modern iOS, which erodes the Bausch+Lomb brand reputation.
The SWOT
- Virtual try-on interface provides direct product demonstration for Bausch+Lomb
- Integrating modern social-sharing APIs could re-activate user-generated content loops
Next best moves
Sunset the app because it has remained in a dormant state for over 10 years → eliminate brand-image risk.
The counter-intuitive read
The app's long-term abandonment is a strategic choice…
Read the full takeBottom line
Lacelle Color Contact Lenses is a legacy asset that no longer serves a functional purpose for Bausch+Lomb. Sunsetting the app would eliminate the risk of negative brand perception caused by its long-term technical abandonment.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is Lacelle Color Contact Lenses still being updated?
Can I buy contact lenses directly through the app?
What is the purpose of Lacelle Color Contact Lenses?
Sources
- [1] App Store
Report last updated