LAST: Male Training
LAST is a structured pelvic-floor training program for men, delivering a 12-week curriculum via guided audio sessions on iOS and Android.
The App DNA
What makes this app unique?
The app removes the cognitive load of designing a progressive pelvic-floor routine, replacing generic advice with a 12-week, audio-led training path.
For Men seeking to improve sexual control, endurance, and performance through structured, science-based pelvic-floor training.
What does it look like?
Key features
Progressive training plan covering pelvic-floor control, breathing, and arousal regulation.
Audio-led training sessions lasting 5-15 minutes that allow for screen-free practice.
Logs recovery time and control metrics to visualize user improvement over time.
How much does it cost?
Subscription-only model with no permanent free tier, focusing on recurring revenue from users seeking a structured fitness-style program.
Velocity
Active developmentUX improvementsperformanceShow more...
The app currently ships at an active cadence, averaging approximately 1.1 releases per week over the observed window. Development is focused on refining user experience and session reliability, with the latest release introducing a live countdown feature and improved time-zone handling for daily check-ins. The development trend is stable, prioritizing functional stability and engagement mechanics over major feature overhauls. The team continues to address performance and session stability across both iOS and Android platforms.
Who built it?
User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for LAST: Male Training
How's the Health & Fitness market?
LAST occupies a specialized niche within the Health & Fitness category, differentiating from generalist trackers via a 12-week, audio-led curriculum. The subscription-only pricing model creates a high barrier to entry, signaling a focus on high-intent users over broad market share.
Read the market outlookThe rivals identified
By ApperCut
Both apps target men seeking pelvic-floor training for sexual health and bladder control, creating direct competition for the same user base.
- LAST utilizes audio-led sessions to reduce screen dependency; Dr. Kegel relies on standard instructional content.
- LAST mandates a 12-week structured curriculum; Dr. Kegel provides a general exercise plan.
- LAST requires a subscription for access; Dr. Kegel offers a free entry point.
Kegel Trainer PFM ExercisesContender
Kegel Men: Men's HealthContender
Kegel Exercises Pelvic FloorContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for LAST: Male Training
Where is it heading?
The health and fitness market is increasingly favoring specialized, outcome-oriented programs over generalist tracking tools. LAST is well-positioned to capture this segment if it can maintain its high-cadence release cycle and improve top-of-funnel conversion.
- The active release cadence (three updates in 18 days) demonstrates a commitment to refining the core training experience for users.
- Localized streaks and reminders in the latest release improve daily engagement, which is critical for the 12-week program completion rate.
The SWOT
- 12-week structured curriculum functions as a defensible barrier against generalist fitness apps
- Audio-led sessions reduce screen-dependency during training sessions
- Localized pricing in high-ARPU markets could capture underserved user segments
Next best moves
Introduce a limited free-trial module because the subscription-only model creates a high barrier to entry → increase top-of-funnel conversion
The counter-intuitive read
The subscription-only model is an advantage, not a weakness…
Read the full takeSince the last report: The app has pivoted its market positioning to emphasize high-intent user filtering and defensibility against incumbent health-tech competitors. This shift is accompanied by a more granular SWOT analysis that identifies localized pricing as a key growth opportunity.
Bottom line
The 12-week structured curriculum provides a clear value proposition for high-intent users, but the lack of a free entry point limits the funnel. Introducing a trial module would validate the methodology for skeptical users and drive conversion.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
Access the full report for freeSources
- [1] Developer website, source
Report last updated