LastMinute is a finance utility app that provides an aggregated earnings calendar for individual investors on iOS.
The App DNA
What makes this app unique?
Users hire this app to track corporate earnings schedules via notifications, serving the job of market-activity planning without complex menu navigation.
For Individual investors who need to track corporate earnings schedules to plan their market activity.
What does it look like?
Key features
Aggregated schedule of company earnings announcements. Revenue link: Core utility drives daily or weekly app opens, expanding ad-impression inventory.
UI theme adjustment for low-light viewing. Revenue link: Retention lever by reducing visual fatigue during extended usage sessions.
How much does it cost?
The app is free to use and relies on ad-impression inventory for monetization.
Velocity
Dormant developmentUX improvementsShow more...
The app has not received a public update in over five years, with the last recorded release occurring on November 23, 2020. Given the lack of activity for well over 12 months, the development momentum is classified as zombie. There is no evidence of ongoing maintenance or feature development.
Who built it?
User Sentiment
What do users think recently?
Fresh user feedback skews frustrated. Users appreciate simple interface design allows users to access earnings information without navigating complex menu structures and reliable notification system ensures that users stay informed about upcoming company earnings call dates.
How are ratings & reviews evolving?
What users say, by theme
- Simple interface design allows users to access earnings information without navigating complex menu structures
- Reliable notification system ensures that users stay informed about upcoming company earnings call dates
- Frequent application crashes and failure to load content prevent users from accessing core functionality
10 of 10 recent reviews analyzed · moderate confidence · Frustrated overall
Read the full review analysisUnlock 1 more frustration theme and 1 user request, each backed by review evidence.
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Competitive landscape for LastMinute - Earnings Calendar
How's the Finance market?
The app maintains a 2.93-star rating on the App Store with 15 total ratings. The lack of updates since 2020 indicates a stagnant market position relative to active financial tools.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for LastMinute - Earnings Calendar
Where is it heading?
The financial tracking market is consolidating around apps with high-frequency update cadences and personalized watchlists. LastMinute's failure to evolve since 2020 leaves it exposed to churn, so the PM must address technical stability to prevent total user attrition.
- The lack of updates for over 68 months indicates the app is in maintenance mode, which prevents it from competing with modern financial tools.
- Persistent crashes and blank screens reported by users erode the daily active habit, which compounds the rating drag already visible on the store.
The SWOT
- Simple interface design allows users to access earnings information without navigating complex menu structures
- Adding a bookmarking feature for specific company earnings calls would address the top user request
Next best moves
Audit stability to resolve crashes because users report the app is unusable following the latest update → improve rating baseline
+ 1 more prioritized moveThe counter-intuitive read
The app's five-year silence is not just neglect…
Read the full takeSince the last report: The report maintains a consistent negative outlook, with the primary change being a more cynical interpretation of the developer's inactivity and a clearer definition of the missing watchlist feature as a retention risk.
Bottom line
LastMinute provides basic utility through its notification system, but the combination of persistent crashes and intrusive ads makes it a high-churn product, so the PM should prioritize stability fixes before attempting any feature expansion.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated