Law of Attraction Everyday is a habit-formation tool for iOS that allows users to create and track personalized affirmations via categorized templates and push notifications.
The App DNA
What makes this app unique?
Users open the app to reduce the cognitive friction of maintaining a daily manifestation habit, replacing manual journaling with a structured, notification-driven workflow.
For Individuals seeking structured, habit-based tools to practice the Law of Attraction and personal goal setting.
What does it look like?
Key features
Compose personalized affirmations using a library of nearly 200 categorized sample texts.
Configurable alerts to maintain a daily habit of focusing on specific wishes.
App startup protection via Touch ID or Face ID.
How much does it cost?
Freemium model utilizing in-app purchases for feature expansion, with a restore function for existing buyers.
Velocity
Dormant developmentopaqueShow more...
The app has not received a functional update in over five years, indicating a complete cessation of development. With no releases in the last 6 months and the last update dating back to February 2021, the project is classified as a zombie. There is no evidence of ongoing maintenance, feature expansion, or live operations support.
Who built it?
Masaki Hirokawa
3 apps tracked · Health & Fitness
Relaxing Healing
Beautiful 4K/HDR WallpapersUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Law of Attraction Everyday
How's the Health & Fitness market?
Law of Attraction Everyday maintains a 4.75-star rating across 2,190 ratings, signaling high user satisfaction despite a five-year development gap. The lack of recent updates creates a widening gap between this app and modern, frequently updated wellness competitors.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Law of Attraction Everyday
Where is it heading?
The wellness app market is consolidating around high-frequency content updates and social integration, leaving Law of Attraction Everyday exposed due to its long-term maintenance posture. While the current user base remains satisfied, the lack of feature evolution will likely lead to gradual churn as users migrate to more dynamic alternatives.
- The 2,045-day update gap signals a maintenance-only posture, which limits the ability to respond to evolving user expectations for wellness apps.
- The 4.75-star rating on 2,190 ratings indicates the core affirmation loop provides lasting value, sustaining the app despite the lack of new features.
The SWOT
- Biometric security (Touch ID/Face ID) creates switching costs for users storing sensitive goals.
- Categorized affirmation library provides immediate utility for new users.
- Localized content expansion could capture underserved non-English speaking markets.
Next best moves
Audit UI for modern iOS compatibility because the app has not been updated in five years → improve retention
The counter-intuitive read
The app's five-year maintenance status is a competitive advantage…
Read the full takeBottom line
Law of Attraction Everyday relies on its established utility and privacy features to retain users, but the five-year development hiatus creates a vulnerability to modern competitors. Prioritizing a UI refresh would address the primary churn risk for users seeking a contemporary wellness experience.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated