Learn to tell time with Alfie is an educational app for children that uses curriculum-aligned games to teach time-telling skills on iOS.
The App DNA
What makes this app unique?
Parents and teachers hire the app to provide structured, school-standard learning for children, using character customization as a reward mechanism to sustain engagement.
For Parents and teachers seeking curriculum-based educational tools to help young children learn to tell time.
What does it look like?
Key features
Guided progression paths mapped to school year group teaching standards for time-telling.
Virtual currency earned through gameplay used to purchase accessories for the Alfie character.
Manual selection of specific time-telling activities for targeted focus by parents or teachers.
How much does it cost?
The app is free to use, with revenue generated through ad inventory as indicated by recent updates to ad placement.
Velocity
Dormant developmentopaqueShow more...
The app has been inactive for over three years, with the last recorded update occurring on May 24, 2023. There is no evidence of ongoing development, feature expansion, or maintenance. The development momentum is classified as zombie due to the lack of activity exceeding the 12-month threshold.
Who built it?
Fehners Software LLP
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What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Learn to tell time with Alfie
How's the Education market?
The app maintains a 4.48 rating across 560 reviews, but the 39-month update silence limits its ability to compete against active category entrants.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Learn to tell time with Alfie
Where is it heading?
The education category demands frequent content updates to maintain curriculum relevance and user trust. With no feature additions since the last release, the app is likely losing ground to competitors that offer fresh content and modern engagement loops, so the current trajectory points toward continued user attrition.
- The three-year update gap (last release May 2023) indicates the app is in maintenance mode, which prevents it from competing with active educational titles.
The SWOT
- Curriculum-aligned progression paths provide a clear educational value proposition for parents.
- Character customization loop offers a basic retention mechanism for young users.
- Expansion into wearable integrations could differentiate the app from static mobile-only competitors.
Next best moves
Audit ad placement logic because the app is in maintenance mode → reduce potential churn from intrusive ads
+ 1 more prioritized moveThe counter-intuitive read
The app's three-year update silence is not just a lack of maintenance…
Read the full takeSince the last report: The analysis has shifted from proposing a revenue-model pivot to recommending a product sunset due to sustained development inactivity.
Bottom line
Learn to tell time with Alfie provides a structured curriculum-based learning path, but the three-year development silence makes it a high-risk asset for long-term retention, so the team should prioritize a feature refresh or sunset the product to focus on active projects.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated