Report updated May 17, 2026

LINE Sticker Maker is an established photography app that is completely free. With a 4.6/5 rating from 75.5K reviews, it shows polarized user reception. Users particularly appreciate creative expression through custom sticker creation provides a satisfying sense of personal accomplishment, though opaque sticker rejection process leaves creators without actionable feedback on why submissions fail remains a common concern.

What is LINE Sticker Maker?

LINE Sticker Maker is a photography utility for iOS and Android that allows users to convert personal photos and videos into custom stickers for the LINE messaging platform.

Users hire this app to transform personal media into social assets, serving the job of creator-led expression within the LINE messaging ecosystem.

Current Momentum

v8.2

  • Shipped precise image cropping tool.
  • Ended support for older operating systems.

Active Nemesis

Sticker.ly - Sticker Maker

Sticker.ly - Sticker Maker

By NAVER Z

Other Rivals

Sticker Maker Studio
Picsart AI Photo Editor, Video
Bazaart AI Photo Editor Design
Photo Lab Picture Editor & Art

7-Day Rank Pulse 🇺🇸

Photography

No ranking data

Rating Pulse 🇺🇸

Recent User Mood

What makes this app unique?

What Does It Look Like?

Loading...

What Are The Key Features?

Custom Sticker CreationStandard

Converts photos and videos into stickers using cropping, text, frames, and decals

Sticker MarketplaceDifferentiator

Allows creators to sell original sticker sets via the LINE STORE or in-app Sticker Shop

Privacy-Restricted SharingDifferentiator

Hides sticker sets from public shops, limiting visibility to specific links or recipients

Internal Review WorkflowStandard

Submits sticker sets for internal approval directly through the app interface

How much does it cost?

Free
  • Free app for all users
  • Revenue share model for creators selling stickers

The app operates as a free tool to populate the LINE Sticker Shop, generating revenue through transaction fees on user-created content sales.

Who Built It?

LINE (LY Corporation) app icon 1
LINE (LY Corporation) app icon 2
LINE (LY Corporation) app icon 3
LINE (LY Corporation) app icon 4

LINE (LY Corporation)

(102.4K)

Providing an integrated 'Life on LINE' ecosystem that blends essential communication with digital entertainment and creative self-expression.

Portfolio

13

Apps

Free 12
Arcade8%

What other apps does LINE (LY Corporation) make?

LINE:ソリティア

LINE:ソリティア

Arcade·4.1(102.4K)
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Explore the full LINE (LY Corporation) report

Portfolio breakdown, audience, momentum, and every app published by LINE (LY Corporation).

Go deeper

What do users think recently?

Low confidence · Latest 60 of 71 total reviews analyzed · Based on 71 reviews. Signal may be noisy.

How did the latest release land?

Overall
4.6/ 5
(75.5K)
Current version
4.7/ 5
+0.1 vs overall
(671)
Main signal post-update: creative expression through custom sticker creation provides a satisfying sense of personal accomplishment.

What is the recent mood?

Mixed

Recent user voice shows a mixed sentiment. Users appreciate creative expression through custom sticker creation provides a satisfying sense of personal accomplishment and simple and accessible interface allows users to quickly assemble sticker sets without technical friction, but report opaque sticker rejection process leaves creators without actionable feedback on why submissions fail and mandatory account creation requirements prevent users from accessing core sticker design tools immediately.

What Users Love

Creative expression through custom sticker creation provides a satisfying sense of personal accomplishment
Simple and accessible interface allows users to quickly assemble sticker sets without technical friction

What Frustrates Users

Opaque sticker rejection process leaves creators without actionable feedback on why submissions fail
Mandatory account creation requirements prevent users from accessing core sticker design tools immediately
Technical errors during the submission phase prevent users from successfully publishing their sticker sets

What Users Want

Advanced editing tools like manual erasing and color selection would improve sticker precision

View the full user-sentiment analysis

Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.

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What is the competitive landscape for LINE Sticker Maker?

How's The Photography Market?

How does it evolve in the Photography market?

LINE Sticker Maker holds a top-10 position in the Photography category across major Asian markets, including Japan and Thailand. The consistent chart presence signals strong regional adoption, though the utility-only focus leaves it vulnerable to social-discovery competitors.

Rank progression

4 active rankings tracked — 30-day window

No rank history available for this chart.

The rivals identified

Nemeses(1)

This app competes for the same casual photography audience by offering aesthetic enhancement tools that users often apply before or after creating custom stickers.

Contenders(4)

PhotoCalendars competes for the same 'personalized photo project' market, appealing to users who want to turn their images into functional items.

This app competes by providing AI-powered transformation tools that overlap with the creative intent of users making personalized stickers.

PastBook targets the same user base interested in personalizing photo memories, though it focuses on physical print products rather than digital stickers.

GIO competes by offering advanced AI-driven portrait generation that creates high-quality assets which users may want to convert into stickers.

Same space(3)

Photoroom is a direct competitor in the photo-editing space, specifically regarding background removal and object isolation for creative projects.

This app serves users who want to take their digital edits and turn them into physical stickers or prints.

Polaroid icon

Polaroid

4.9(18.9K)

Polaroid leverages a strong brand identity to capture users interested in the intersection of physical photography and digital editing.

Compare LINE Sticker Maker against every rival

All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.

Go deeper

The outtake for LINE Sticker Maker

Strengths to defend, gaps to attack

Core Strengths

  • Direct integration with the LINE Sticker Shop enables a closed-loop creator monetization mechanism
  • Privacy-restricted sharing modes lower the barrier for non-commercial, personal-use sticker creation

Critical Frictions

  • Opaque rejection process in the review workflow drives high-frequency creator churn
  • Mandatory account wall at first-launch creates a significant barrier to entry for casual users

Growth Levers

  • Implementing automated AI-segmentation tools would reduce manual effort and close the feature gap with Sticker.ly
  • Providing specific, actionable feedback on rejected sticker sets would improve creator retention

Market Threats

  • Sticker.ly's social discovery feed drains user attention away from utility-only apps
  • High-velocity release cadence of competitors threatens to make the current manual cropping tools feel obsolete

What are the next best moves?

highInvest

Ship automated AI-segmentation tools because manual cropping is a top-requested feature → improve sticker precision and reduce creation time

Users request better zoom and manual trimming tools for cleaner sticker edges, and competitors like Sticker.ly already offer AI-powered segmentation.

Trade-off: Pause the development of new frame templates — AI-segmentation has a higher impact on user retention.

highPivot

Audit and clarify the sticker rejection feedback loop because opaque rejection is the #1 complaint theme → increase creator retention

Creators report frustration when stickers are rejected without specific policy explanations, which discourages further participation.

Trade-off: Deprioritize the UI refresh for the sticker shop — fixing the review process is critical to maintaining the creator base.

A counter-intuitive read

The app's utility-only design is not a weakness but a deliberate moat, as it avoids the content-moderation and safety costs that social-discovery platforms like Sticker.ly must manage.

Feature Gaps vs Competitors

  • Social discovery feed (available in Sticker.ly but absent here)
  • AI-powered background removal (available in Sticker.ly but absent here)

Key Takeaways

LINE Sticker Maker maintains a strong regional footprint through its integration with the LINE ecosystem, but the lack of transparency in the review process and the absence of AI-assisted tools threaten its long-term creator retention, so the PM should prioritize AI-segmentation and review-feedback transparency.

Where Is It Heading?

Mixed Signals

The sticker-creation market is shifting toward social-discovery models, putting pressure on utility-only apps to justify their existence. LINE Sticker Maker remains advantaged by its native integration into the LINE messaging ecosystem, but it must address creator-experience friction to prevent migration to more feature-rich competitors.

Opaque rejection criteria in the review workflow drive creator churn, which erodes the long-term health of the sticker marketplace.

The latest update added precise image cropping, signaling that the team is actively iterating on the core creation utility.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by LINE Sticker Maker, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The intelligence profile has expanded to include sentiment analysis and competitive benchmarking, revealing that the app's utility-only model is currently hindered by user-facing friction and a lack of AI-driven features.

added

Sentiment and Review Data

improved

Feature Competitive Positioning

added

SWOT Analysis

Cite this report

Marlvel.ai. “LINE Sticker Maker Intelligence Report.” Updated May 17, 2026. https://marlvel.ai/apps/line-sticker-maker

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