Lip Art DIY: Perfect Lipstick
By 9UP COMPANY
Lip Art DIY: Perfect Lipstick is a casual creative simulation game for iOS that allows users to apply virtual makeup, glitter, and patterns to digital lip models.
The App DNA
What makes this app unique?
The app serves users seeking a quick, sensory-focused creative outlet, displacing the need for physical makeup experimentation by removing the cost of materials and the mess of application.
For Casual gamers interested in fashion, makeup, and antistress creative simulation games.
What does it look like?
Key features
Virtual application of lipstick, spray, and paint gun tools to digital lip models.
Customization of lip designs using glitter textures and decorative elements like flowers and hearts.
Audio-visual feedback loops designed to simulate stress relief during the painting process.
How much does it cost?
Monetization relies entirely on forced, high-frequency advertisements, which users report as a primary churn driver.
Velocity
Dormant developmentnew contentUX improvementsShow more...
Development has ceased, with no updates or feature additions recorded in the last 644 days. The app remains in a zombie state, as the last release occurred well over 12 months ago. There is no evidence of ongoing maintenance or operational support for the platform.
Who built it?
9UP COMPANY
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Fashion Catwalk StarUser Sentiment
What do users think recently?
Review voice lately leans frustrated. Users appreciate high quality graphics and music production keep players engaged during the initial creative sessions.
How are ratings & reviews evolving?
What users say, by theme
- High quality graphics and music production keep players engaged during the initial creative sessions
- Excessive ad frequency interrupts the creative process and prevents users from actually playing the game
9 of 9 recent reviews analyzed · limited sample · Frustrated overall
Read the full review analysisUnlock 1 more frustration theme and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Lip Art DIY: Perfect Lipstick
How's the Games market?
Lip Art DIY: Perfect Lipstick maintains a 4.8-star rating across 1,014 total ratings, though the lack of updates for over 21 months signals a maintenance-mode posture.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Lip Art DIY: Perfect Lipstick
Where is it heading?
The casual simulation market is shifting toward rewarded-ad and hybrid-monetization models to sustain long-term engagement. Lip Art DIY: Perfect Lipstick remains stuck in a legacy ad-supported loop, which, combined with a 21-month update gap, leaves the product highly exposed to any active competitor that offers a smoother creative experience.
- The 21-month development silence prevents the app from addressing technical tool failures, which compounds user frustration and accelerates churn.
- Forced ad frequency interrupts the core creative loop, leading to negative sentiment that outweighs the appeal of the high-quality visual assets.
The SWOT
- High-fidelity visual and audio assets sustain initial user interest
- Implementing rewarded ad models would align monetization with user preferences
Next best moves
Pivot to rewarded ad model because forced ads are the #1 churn driver → increase session duration
+ 1 more prioritized moveThe counter-intuitive read
The 21-month development silence is not just a lack of resources…
Read the full takeBottom line
Shifting to a rewarded ad model would unlock the creative loop that currently drives churn, as the core aesthetic remains a strong retention hook.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Lip Art DIY: Perfect Lipstick free to play?
Does Lip Art DIY: Perfect Lipstick have intrusive ads?
What is the main issue with the coloring tools?
Are there alternatives to Lip Art DIY: Perfect Lipstick?
Sources
- [1] App Store
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