LiqPay is a business payment processing app for merchants, providing QR, Face Pay, and geolocation tools on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Business
Sentiment
1.7
203 reviews
Nemesis
Chase Mobile®: Bank & Invest
The App DNA
What makes this app unique?
Merchants hire LiqPay to reduce point-of-sale hardware requirements, but the current registration failures prevent users from completing the job-to-be-done.
For Business owners and merchants using PrivatBank services who require mobile-based payment collection tools.
What does it look like?
Key features
Accepts payments via QR code, Face Pay, and geolocation-based triggers.
Generates payment requests directly within the Privat24 environment or via email.
Allows administrative control over staff access levels for payment processing.
How much does it cost?
The application functions as a free utility for existing bank customers to manage merchant payment flows.
Velocity
Maintenance developmentopaqueperformanceShow more...
The app has shipped only two minor releases in the last six months, resulting in a cadence of approximately 0.08 releases per week. This frequency falls into the maintenance tier, as there is no evidence of new feature development or live operations. The release notes for the latest version are opaque, providing no insight into specific improvements or changes. Development appears to be focused solely on stability and maintenance.
Who built it?
PrivatBank
6 apps tracked · Business
ПриватКамера
Privat24 – mobile bank
Скарбничка
Privat24 for business
Oriflame Pay UAUser Sentiment
What do users think recently?
Recent user voice shows an upset sentiment. Users appreciate visual design and customer support responsiveness provide a positive experience for some users.
How are ratings & reviews evolving?
What users say, by theme
- Visual design and customer support responsiveness provide a positive experience for some users
- Regional phone number validation logic prevents account creation for users outside of Ukraine
8 of 8 recent reviews analyzed · limited sample · Upset overall
Read the full review analysisUnlock 1 more frustration theme, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for LiqPay
How's the Business market?
LiqPay maintains a niche position in the business category, but its 1.33★ rating across 203 total ratings signals a failure to meet basic merchant expectations.
Read the market outlookThe rivals identified
By JPMorgan Chase & Co.
Chase competes for the same financial transaction volume and user trust, representing the gold standard for integrated banking and payment ecosystems.
- Offers a comprehensive wealth management suite that LiqPay lacks entirely for its business users
- Provides seamless Zelle integration for instant peer-to-peer transfers, far exceeding LiqPay's current feature set
- Maintains a massive, highly-rated ecosystem that creates significant switching costs for retail and business clients
AgMarket.Net®Contender
KAPITALBANK. OnlineContender
Webull-Trade Stocks & OptionsContender
Webull: Trade. Invest.ContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for LiqPay
Where is it heading?
The business payment market is consolidating around stable, multi-functional platforms, leaving LiqPay exposed due to its lack of feature parity and registration barriers. Unless the team restores core functionality and expands regional access, the app will continue to lose relevance to competitors like Kapitalbank.
- Registration failures for international users drive high-frequency complaints, which limits the total addressable market and stunts new merchant acquisition.
- Persistent biometric authentication failures erode user trust, which compounds the rating drag already visible on both iOS and Android platforms.
The SWOT
- Specialized QR and geolocation payment tools for small business merchants
- Administrative control via user role management
- Expand regional phone validation to support international merchant growth
- Restore feature parity with the primary web portal
Next best moves
Audit phone validation logic because international users report registration failure → increase addressable market.
+ 1 more prioritized moveThe counter-intuitive read
The app's failure to support international phone numbers is not just a bug…
Read the full takeFeature gaps
Multi-currency transfer capabilities (available in Kapitalbank Online but absent here) +1
Since the last report: The app's utility is now severely constrained by regional registration blocks and biometric failures, shifting the PM focus from general maintenance to critical funnel remediation.
Bottom line
LiqPay provides valuable merchant tools, but critical registration failures and mobile-web feature gaps drive a 1.33★ rating, so the PM must prioritize registration stability to stop the immediate churn of international merchants.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
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