Love of Knitting Magazine is a digital publication providing knitting patterns and expert techniques to hobbyists on iOS.
The App DNA
What makes this app unique?
Users hire this app for project-based instructional content, but the current technical state fails to deliver the promised access, resulting in high churn.
For Knitting hobbyists ranging from beginners to advanced crafters seeking instructional content and project patterns.
What does it look like?
Key features
Access to over 25 knitting patterns per issue including garments, gifts, and accessories.
Search functionality for patterns and techniques across single or multiple magazine issues.
Skill-building tips and techniques provided by expert Laura Bryant.
How much does it cost?
Subscription-only model with auto-renewal, anchored at $24.99 annually to capture long-term hobbyist engagement.
Velocity
Dormant developmentperformanceUX improvementsShow more...
Love of Knitting Magazine has not received a functional update in over 3,600 days. The development activity is non-existent, and the app has reached a zombie state. The final recorded update focused on minor performance and UI improvements before development ceased entirely.
Who built it?
PEAK MEDIA PROPERTIES
5 apps tracked · Entertainment
Quilting Arts Magazine
McCall's Quilting Magazine
Artists Magazine
Pastel JournalUser Sentiment
What do users think recently?
Review voice lately leans upset.
How are ratings & reviews evolving?
What users say, by theme
- Users report being charged multiple times for the same magazine issue without receiving access
6 of 6 recent reviews analyzed · limited sample · Upset overall
Read the full review analysisUnlock 2 more frustration themes, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Love of Knitting Magazine
How's the Entertainment market?
The app holds a 1-star rating across 3 reviews, reflecting a total failure to maintain the platform since 2016. The lack of updates relative to the subscription pricing creates a disconnect between cost and utility.
The rivals identified
The Analyst's Read
Key takeaways for Love of Knitting Magazine
Where is it heading?
The market for digital hobbyist content is shifting toward web-based delivery, and this app's failure to maintain its native platform renders it obsolete. The publisher must pivot to a web-first model or risk permanent loss of the subscriber base.
- The 10-year gap in major updates signals a complete abandonment of the mobile channel, which forces users to churn.
- Recurring billing complaints without content delivery guarantee high churn and potential refund-related platform penalties.
The SWOT
- Expert-led instructional content provides a clear value differentiator against generic pattern aggregators
- Migrating content to a web-based portal could capture the DIY hobbyist segment
Next best moves
Sunset the current app architecture because the 1-star rating and login failures indicate the platform is no longer viable → prevent further brand damage.
The counter-intuitive read
The app's failure to update is not just a technical oversight…
Read the full takeSince the last report: The app remains in a zombie state, but the analysis has shifted to frame the lack of updates as a strategic abandonment of the mobile channel rather than just a technical failure.
Bottom line
Love of Knitting Magazine offers high-quality instructional content, but the abandoned state of the app prevents users from accessing their purchases, so the developer should sunset the native platform to protect brand reputation while migrating users to a web-based delivery model.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated