M Scores is a multi-sport live score and news application for global football fans, featuring community forums and localized league tracking on iOS.
Product velocity
Maintenance
Daily rank 🇺🇸
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Sports
Sentiment
3.8
251 reviews
Nemesis
310Scores: Live Scores & News
The App DNA
What makes this app unique?
The app removes the time-cost of manual match-event monitoring by providing instant push notifications and localized data prioritization.
For Sports fans seeking real-time scores, statistics, and community discussion for global football and multi-sport leagues.
Key features
Push alerts for goals and match events. Revenue Link: High-frequency notifications drive daily re-engagement, expanding ad-impression inventory.
Interface automatically reorders leagues based on geographic location. Revenue Link: Reduces friction for local users, increasing session duration.
Community discussion board for match commentary. Revenue Link: Social interaction loop increases time-in-app and session frequency.
How much does it cost?
The app operates as a free, ad-supported platform, monetizing through high-volume engagement and ad inventory.
Velocity
Maintenance developmentUX improvementsperformanceShow more...
M Scores | Mackolik Live Score currently operates at a maintenance cadence, with only two releases identified in the recent window. The latest release, which arrived 77 days ago, introduced a modernized design for the Match Info section alongside standard performance improvements. Development appears focused on incremental UX refinements rather than frequent feature iteration. The current pace of updates suggests a stable, low-frequency maintenance cycle.
Who built it?
Mackolik Internet Hizmetleri Ticaret Anonim Sirketi
1 app tracked · Sports
Explore the full publisher profileUser Sentiment
What do users think recently?
Fresh user feedback skews upset. Users appreciate the core sports data and interface design remain the primary reason users initially install the application, but report aggressive interstitial advertisements frequently interrupt match score lookups and often fail to close properly on mobile.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- The core sports data and interface design remain the primary reason users initially install the application
- Aggressive interstitial advertisements frequently interrupt match score lookups and often fail to close properly on mobile
120 of 473 recent reviews analyzed · high confidence · Upset overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for M Scores | Mackolik Live Score
How's the Sports market?
M Scores holds a #3 Free / #2 Grossing position in the Turkish sports category, but its performance in other markets remains limited. The reliance on ad-supported monetization without a premium tier option limits ARPU potential compared to competitors with diversified revenue streams.
Read the market outlookThe rivals identified
By Halo HK
310Scores directly competes for the same global football audience by offering a high-frequency live score experience and news aggregation that mirrors Mackolik's core value proposition.
- Massive review volume creates a social proof barrier that is difficult for Mackolik to overcome
- Aggressive feature set including dedicated match tips provides higher utility for betting-oriented sports fans
- Superior app store rating suggests a more polished UI/UX execution compared to Mackolik's current build
Sporx - Spor Haber, Canlı SkorContender
Copa America - Live SoccerContender
UniQuinielaContender
Soccer RankingsContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for M Scores | Mackolik Live Score
Where is it heading?
The sports score market is consolidating around apps that provide a frictionless, ad-light experience. Mackolik's current maintenance-mode cadence and aggressive monetization leave it exposed to rivals that prioritize UI responsiveness, which will likely accelerate churn into the next quarter.
- Performance instability following the latest update (freezing, overheating) erodes trust, causing users to explicitly recommend competitor alternatives.
- The lack of ad-flow stability in the latest release suggests a prioritization of short-term ad revenue over long-term retention.
The SWOT
- Localized league prioritization reduces friction for regional users
- Implementing system-integrated dark/light mode would address a top-requested user frustration
Next best moves
Audit ad-flow stability because interstitial ads are the top-cited churn driver → improve retention
+ 1 more prioritized moveThe counter-intuitive read
The app's #2 Grossing rank in its home market is a vulnerability…
Read the full takeFeature gaps
Integrated lineup-building (available in Sporx but absent here) +1
Since the last report: User sentiment has shifted to a 'terrible' status as performance regressions and ad-dismissal friction continue to drive churn toward 310Scores. The competitive focus has pivoted to address the feature and rating gap against this primary rival.
Bottom line
The current ad-heavy experience is actively eroding the user base, and the product team must pivot to ad-flow stability to prevent further churn to competitors like 310Scores. Stabilizing the core score-lookup loop is the only way to protect the app's remaining market share.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is M Scores free to use?
How does M Scores compare to 310Scores?
Does M Scores have intrusive advertisements?
What is a good alternative to M Scores?
Sources
Report last updated