Macros from Brazil is a reference app providing a digitized, searchable version of the official Brazilian Table of Food Composition for iOS users.
The App DNA
What makes this app unique?
Users hire this app to access standardized, localized nutritional data for accurate dietary planning, as general global databases often lack specific Brazilian food items.
For Individuals, nutritionists, and health-conscious users seeking accurate, standardized nutritional data for Brazilian food items.
Key features
Provides a searchable, organized digital version of the official Brazilian Table of Food Composition containing over 500 foods.
Automatically recalculates nutritional properties based on user-defined gram quantities for any listed food.
Allows users to create custom lists for specific meal times like breakfast or post-workout snacks.
How much does it cost?
The paid-upfront model targets users seeking a one-time purchase for academic-grade data, but limits top-of-funnel acquisition in a freemium-dominated market.
Velocity
Steady developmentShow more...
Who built it?
Biographics Consultoria e Design LTDA
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Histórico Tabela Fipe CarrosUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Macros from Brazil
How's the Reference market?
Macros from Brazil sits at #56 Paid in its category (BR), maintaining a niche position as a specialized reference tool. The lack of a free-tier entry point limits its ability to compete for the broader health-tracking audience.
Read the market outlookThe rivals identified
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Key takeaways for Macros from Brazil
Where is it heading?
The nutritional reference market is shifting toward automated, biomarker-driven health management, which makes static tables like TACO less attractive to casual users. Macros from Brazil remains stable as a specialized tool, but it must integrate automation to avoid being eclipsed by AI-based entrants.
- The rise of AI-driven label scanning apps (e.g., LabelScan Ai) commoditizes static reference data, which threatens the app's core value proposition.
- The app maintains a stable niche position in the Brazilian market, but lacks the feature cadence to capture broader health-conscious user segments.
The SWOT
- Official TACO dataset integration provides high-trust academic accuracy
- Dynamic calculation engine enables custom portion tracking
- Integration of barcode scanning would bridge the gap to AI rivals
- B2B partnerships with nutrition clinics could scale distribution
Next best moves
Pivot to a freemium model because the current $0.99 barrier limits user acquisition → increase install velocity
+ 1 more prioritized moveThe counter-intuitive read
The app's reliance on a static…
Read the full takeFeature gaps
Barcode/Label scanning (available in LabelScan Ai but absent here) +1
Since the last report: The report adds a formal competitive assessment and SWOT analysis, identifying the app's static reference model and paid-upfront pricing as primary competitive risks.
Bottom line
Macros from Brazil provides a high-trust reference utility, but its manual-entry friction and paid-upfront model leave it exposed to AI-driven automation, so the PM should pivot to a freemium model and prioritize barcode scanning to remain competitive.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
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