Report updated Apr 18, 2026
Macy's: Online Shopping & Save
For existing and prospective Macy's customers looking for a convenient way to manage loyalty rewards, access exclusive discounts, and shop across fashion, home, and beauty categories.
Macy's: Online Shopping & Save is a well-regarded shopping app that is completely free. With a 4.9/5 rating from 2.3M reviews, it maintains solid user satisfaction. Users particularly appreciate user-friendly navigation, though app stability and crashes remains a common concern.
What is Macy's: Online Shopping & Save?
Current Momentum
v2604.3 · 4d ago
MaintenanceThe app is currently in maintenance mode, with no major feature updates identified in the recent release history.
What makes this app unique?
What Are The Key Features?
Centralized digital storage for offers, gift cards, and coupons to streamline checkout.
Contactless checkout feature that automatically applies coupons and rewards during the transaction.
Real-time visibility into local store stock with options for free store pickup.
Tiered loyalty program (Silver, Gold, Platinum) that tracks points, earns 'Star Money', and provides exclusive member perks.
In-app tool to scan items while shopping in-store to check prices and deals.
How much does it cost?
- Free app access for all users
- Star Rewards membership (Standard, Gold, Platinum tiers based on spending)
The app is free to use and acts as a conversion tool for retail sales and loyalty program engagement rather than a direct subscription service.
Who Built It?
Macys
Providing omnichannel retail access and event-based digital tools for Macy's customers. Bridging physical store loyalty with mobile-first convenience.
Portfolio
3
Apps
What other apps does Macys make?
Explore the full Macys report
Portfolio breakdown, audience, momentum, and every app published by Macys.
What do users think recently?
High confidence · 49 reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate user-friendly navigation and competitive pricing and deals, but report app stability and crashes and order fulfillment and cancellations.
Limited review volume (49 reviews). Sentiment analysis will deepen as more data lands.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Macy's: Online Shopping & Save?
How's The Shopping Market?
How does it evolve in the Shopping market?
Rank progression
1 active ranking tracked — 30-day window
The rivals identified
The outtake for Macy's: Online Shopping & Save
Strengths to defend, gaps to attack
Core Strengths
- Massive user base (2.2M+ ratings)
- Exclusive high-end brand partnerships (Nike, lululemon)
- Integrated Macy's Pay for seamless rewards application
Critical Frictions
- Critical 'filter crash' bug in search
- High frequency of order cancellations/verification issues
- Maintenance-only update cycle (v2604.2.0)
Growth Levers
- AR/3D visualization for Home/Beauty (Sephora/Wayfair gap)
- Gamification to drive daily usage (Temu gap)
- Advanced omnichannel fulfillment like 'Drive Up' (Target gap)
Market Threats
- Target's superior logistics and update velocity
- SHEIN's social-first community model
- Declining sentiment trend among loyal users
What are the next best moves?
Fix search filter crash bug immediately.
This is a top complaint theme causing users to close the app and is a primary driver of the declining sentiment trend.
Audit and refine the order verification/cancellation logic.
Multiple users report valid orders being canceled, which directly impacts revenue and brand trust.
Develop 'Drive Up' or enhanced curbside fulfillment features.
Nemesis (Target) has a significant advantage in omnichannel logistics with 'Drive Up' and 'Starbucks at Drive Up' features.
Feature Gaps vs Competitors
- Drive Up/Curbside location tracking (available in Target)
- AR Virtual Artist for makeup (available in Sephora)
- 3D 'View in Room' visualization (available in Wayfair)
- Gamified referral loops/mini-games (available in Temu)
Key Takeaways
Macy's is currently coasting on its strong brand equity and massive user base, but technical regressions in the search and checkout experience are creating a 'Frustrated' user segment. To defend its #34 rank, the PM must pivot from maintenance to innovation, specifically closing the AR and logistics gaps held by Sephora and Target.
Where Is It Heading?
Declining
Critical 'filter crash' bug reported in recent reviews — directly impacting core shopping UX.
Recent updates (v2604.2.0) are maintenance-only — suggests a lack of active feature investment compared to Target's weekly cadence.
Category ranking dropped to #34 (↓4) — indicates loss of market momentum.