Maddy: Your People, Your Pace
Maddy is a community-supported daily task and wellness companion for neurodivergent individuals, available on iOS and Android.
The App DNA
What makes this app unique?
The app removes the cognitive load of daily planning by resizing task lists to match the user's current energy state, preventing the abandonment cycle caused by rigid, streak-based productivity tools.
For Neurodivergent individuals (AuDHD/ADHD) and their support networks requiring a non-punitive, scaffolded approach to daily living.
What does it look like?
Key features
Adjusts task lists based on user-selected energy levels, reducing abandonment on low-capacity days.
Enables caregiver funding of rewards without surveillance of private lists, gated by a subscription.
Tracks and enables manual payout of tangible rewards for completed tasks.
How much does it cost?
The subscription model gates core circle-based care functionality, with a 7-day free trial to lower the barrier for new users.
Velocity
Active developmentnew contentsocial featuresUX improvementsShow more...
Maddy maintains an active development pace, shipping three distinct versions over the last 78 days, averaging approximately one release every 26 days. The latest release demonstrates a focus on user-centric personalization and wellness features, including granular notification controls and mood-based tools. This consistent output indicates a stable development cycle aimed at expanding core functionality rather than relying on live-service event loops. The project shows clear momentum with meaningful feature additions across both iOS and Android platforms.
Who built it?
User Sentiment
What do users think recently?
Fresh user feedback skews thrilled. Users appreciate the straightforward design allows families to manage daily tasks without complex setup or research and caregivers find the research-based structure provides necessary support for household management and daily routines.
How are ratings & reviews evolving?
What users say, by theme
- The straightforward design allows families to manage daily tasks without complex setup or research
- Caregivers find the research-based structure provides necessary support for household management and daily routines
- The collaborative nature of the app helps partners and families coordinate their daily responsibilities effectively
6 of 6 recent reviews analyzed · limited sample · Thrilled overall
Read the full review analysisCompetition
Competitive landscape for Maddy: Your People, Your Pace
How's the Health & Fitness market?
Maddy holds a 5-star rating across its initial user base on iOS, though the Android platform currently lacks sufficient rating volume to establish a market position. The $149.99 annual price point positions Maddy as a premium tool for families, significantly above the median cost of standard task-management apps.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Maddy: Your People, Your Pace
Where is it heading?
The market for neurodivergent-friendly productivity tools is consolidating around non-punitive, scaffolded workflows. Maddy is well-positioned to capture the high-intent segment, provided it can bridge the platform-parity gap between iOS and Android and address pricing friction in international markets.
- The consistent three-month release cadence shows active feature investment, which builds confidence in the platform's long-term viability for families.
- The high subscription price point creates a barrier to entry that may limit user acquisition to affluent, high-intent support circles.
The SWOT
- Context-aware check-in mechanism adapts task lists to real-time energy capacity
- Non-surveillance caregiver model builds trust within neurodivergent support circles
- Real rewards system reinforces task completion through tangible incentives
- Localized pricing could unlock adoption in international markets where the current price point is prohibitive
- Expanding the Care Room toolset could increase session frequency during moments of high executive dysfunction
Next best moves
Localize pricing tiers because the $149.99/year price point limits international adoption → increase global install velocity
+ 1 more prioritized moveThe counter-intuitive read
Maddy's lack of streak-based gamification is its primary strength…
Read the full takeBottom line
Maddy's energy-adaptive design solves the high-churn problem of rigid productivity apps, but the premium subscription price limits its reach. Localizing pricing tiers would unlock broader market penetration, allowing Maddy to scale its unique non-surveillance care model beyond its current niche.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
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- [1] App Store
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