Madhouse13 is a horror-themed room escape game for mobile, featuring logic-based puzzles and a narrative-driven mystery.
Product velocity
Steady
Daily rank 🇺🇸
—
Games
Sentiment
4.3
41k reviews
Nemesis
Boxes: Lost Fragments
The App DNA
What makes this app unique?
The app removes the cognitive cost of finding a cohesive story in a crowded puzzle category, though the energy system creates a new time-based cost for users.
For Fans of horror-themed puzzle games and escape room enthusiasts who enjoy narrative-driven mystery.
What does it look like?
Key features
Logic-based environmental challenges requiring item collection and interaction to unlock doors.
Story-driven mystery involving a protagonist waking in a locked madhouse with thematic casebook clues.
Localized interface and text across seven languages including English, Japanese, Korean, and Chinese.
How much does it cost?
The freemium model relies on ad-supported gameplay to monetize a large install base, lacking the progression-based IAP depth of its primary rivals.
Velocity
Steady developmentShow more...
5 versions in history. Development pace: steady.
Who built it?
FUNNY GAME CO.
13+ apps tracked · Games
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Paper Bride 5 Two Lifetimes
Paper Bride 6 NightmareUser Sentiment
What do users think recently?
Fresh user feedback skews excited. Users appreciate horror-themed puzzle mechanics provide a unique and addictive experience for players and high replay value keeps users engaged through multiple puzzle-solving sessions.
How are ratings & reviews evolving?
What users say, by theme
- Horror-themed puzzle mechanics provide a unique and addictive experience for players
- High replay value keeps users engaged through multiple puzzle-solving sessions
- Aggressive courage system limits rapid puzzle solving and forces ad consumption
49 of 49 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 1 more frustration theme, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Madhouse13 - Room Escape Game
How's the Games market?
Madhouse13 currently holds the #25 Free position in Vietnam and #75 Free in Thailand, signaling a strong regional footprint. However, the lack of recent store updates suggests a maintenance-mode posture that risks losing ground to rivals with higher content velocity.
Read the market outlookThe rivals identified
By Snapbreak Games
This is the primary nemesis due to its massive scale and high-fidelity 3D puzzle mechanics that directly compete for the attention of escape-room enthusiasts.
- Offers high-fidelity 3D mechanical puzzle boxes that provide a more tactile, premium user experience.
- Supports multi-language localization, significantly expanding its addressable market compared to this app's current scope.
- Leverages a massive install base and frequent content updates to maintain high player retention rates.
Mystery Town: Merge GamesContender
50 Rooms Exit: Hidden MysteryContender
Escape Games LIBRARYContender
MOON HOUSE : ROOM ESCAPEContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Madhouse13 - Room Escape Game
Where is it heading?
The casual escape-room market is consolidating around high-fidelity, series-based titles that offer more frequent content drops. Madhouse13's static, energy-gated model is increasingly exposed, as it lacks the production value to compete with 3D rivals and the content volume to satisfy long-term players.
- The lack of content updates over the last several months signals a maintenance-mode posture, which accelerates churn as players exhaust the current narrative.
- Aggressive energy-gating forces ad consumption, which creates a negative feedback loop that suppresses long-term player engagement and rating health.
The SWOT
- Atmospheric horror narrative creates a cohesive, single-title identity that appeals to casual mystery fans.
- Localized pricing strategies in high-ARPU markets could capture revenue currently lost to ad-only monetization.
Next best moves
Deprecate the energy-gating system because it is the top-cited frustration in reviews → increase session length and retention.
The counter-intuitive read
The game's reliance on a single, static narrative is its greatest asset…
Read the full takeFeature gaps
High-fidelity 3D mechanical puzzles (available in Boxes: Lost Fragments but absent here) +1
Since the last report: The competitive outlook has shifted from mixed to declining as the app's static content model faces increased pressure from high-fidelity 3D rivals. The primary change is the identification of Boxes: Lost Fragments as the new primary nemesis, replacing the previous focus on Granny.
Bottom line
The reliance on energy-gating to force ad consumption is eroding the player base, as users prioritize fluid gameplay over static narrative. Removing this friction would unlock higher retention, which is the only way to defend against high-fidelity rivals.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is Madhouse13 suitable for casual players?
How does Madhouse13 compare to Boxes: Lost Fragments?
Does Madhouse13 have intrusive ads?
What is a good alternative to Madhouse13?
Sources
- [1] Play Store listing, source
Report last updated