Report updated May 17, 2026
Madhouse13 - Room Escape Game
For fans of horror-themed puzzle games and escape room enthusiasts who enjoy narrative-driven mystery.
Madhouse13 - Room Escape Game is a well-regarded games app that is free with in-app purchases. With a 4.3/5 rating from 41.1K reviews, it maintains solid user satisfaction. Users particularly appreciate horror-themed puzzle mechanics provide a unique and addictive experience for players, though aggressive courage system limits rapid puzzle solving and forces ad consumption remains a common concern.
What is Madhouse13 - Room Escape Game?
Madhouse13 is a horror-themed room escape game for iOS and Android, centered on narrative-driven mystery and logic puzzles.
Users hire the app for the psychological thrill of solving environmental puzzles within a contained horror narrative, serving a need for cerebral, short-session engagement.
Current Momentum
v2.2 · 5mo ago
Steady- Ships general gaming experience optimizations.
- Maintains multi-language support across seven regions.
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Logic-based environmental challenges requiring item collection and interaction to unlock doors
Story-driven mystery involving a protagonist waking in a locked madhouse with thematic casebook clues
Localized interface and text across seven languages including English, Japanese, Korean, and Chinese
How much does it cost?
- Free to play with ad support
- In-app purchases available
Freemium model relies on ad-supported gameplay and unspecified in-app purchases to monetize a 1,000,000+ install base.
Who Built It?
FUNNY GAME CO.
Delivering immersive horror-mystery puzzle experiences rooted in traditional Chinese folklore. Captivating players with narrative-driven room escape mechanics.
Portfolio
13
Apps
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Explore the full FUNNY GAME CO. report
Portfolio breakdown, audience, momentum, and every app published by FUNNY GAME CO..
What do users think recently?
Low confidence · 49 reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate horror-themed puzzle mechanics provide a unique and addictive experience for players and high replay value keeps users engaged through multiple puzzle-solving sessions, but report aggressive courage system limits rapid puzzle solving and forces ad consumption and inconsistent localization quality occasionally impacts the clarity of the narrative.
Limited review volume (49 reviews). Sentiment analysis will deepen as more data lands.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Madhouse13 - Room Escape Game?
How's The Games Market?
How does it evolve in the Games market?
Madhouse13 holds a presence in the KR and TW markets, with a #42 Grossing rank in Taiwan (NEW) and #45 Grossing in Korea (↓10). The volatility in Grossing ranks relative to Free chart positions signals monetization friction in competitive Asian markets.
Rank progression
12 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
This is the primary nemesis due to its massive scale and high-fidelity 3D puzzle mechanics that directly compete for the attention of escape-room enthusiasts.
Contenders(4)
Targets the same 'escape' intent but offers a significantly higher volume of content, positioning itself as a long-term alternative.
Challenges the target by offering a centralized library of escape experiences, appealing to users who want variety in one app.
Directly overlaps with the target's core gameplay loop of point-and-click room exploration and inventory management.
Competes for the same casual puzzle-solving audience by blending mystery narrative elements with addictive merge-based progression loops.
Same space(3)
Targets the same puzzle-solving demographic but shifts the theme toward resource management and construction.
Competes for the puzzle-solving audience by offering high-complexity mechanics that appeal to more technical players.
Occupies the same puzzle-escape category but focuses on cooperative, character-driven mechanics rather than atmospheric horror.
Compare Madhouse13 - Room Escape Game against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Madhouse13 - Room Escape Game
Strengths to defend, gaps to attack
Core Strengths
- Multi-language support functions as a B2B distribution barrier into international markets
- Horror-puzzle loop drives high session-length engagement
Critical Frictions
- Courage-system energy mechanic creates friction during rapid-input puzzles
- 0.22-star rating gap between iOS and Android suggests platform-specific stability issues
Growth Levers
- Narrative-driven series format allows for episodic content expansion
- Untapped wearable integration differentiates from stationary puzzle rivals
Market Threats
- Granny's two-release-per-six-month update cadence outpaces current maintenance-mode
- EU data-minimization trends threaten ad-supported monetization models
What are the next best moves?
Pivot energy-gating to reward-based ads because courage-system complaints are the top churn driver → improve retention
Sentiment data identifies the courage system as the primary frustration theme.
Trade-off: Pause the localization-polish sprint — energy-gating has 3× the churn impact.
Audit Android stability because of the 0.22-star rating gap vs iOS → improve rating baseline
Platform rating delta indicates specific Android performance regressions.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The game's maintenance-mode status is its greatest risk, as the horror-escape genre is currently consolidating around high-velocity live-ops rivals that render static content obsolete within weeks.
Feature Gaps vs Competitors
- Asymmetrical multiplayer survival (available in Horrorfield but absent here)
- Isometric rotatable camera system (available in Tiny Room Story but absent here)
Key Takeaways
Madhouse13 holds its category lead through sticky horror-puzzle mechanics but bleeds players to aggressive energy-gating, so revenue growth hinges on replacing forced ad-consumption with reward-based loops to stabilize retention.
Where Is It Heading?
Mixed Signals
The horror-escape market is consolidating around high-velocity content updates, leaving Madhouse13 exposed to rivals like Granny that maintain a two-release-per-six-month cadence. Without a pivot to episodic content or a reduction in energy-gating, the app will likely see continued volatility in its Grossing rank as players migrate to more fluid, arcade-style horror experiences.
The energy-based courage system creates friction during rapid-input puzzles, which drives negative sentiment and forces ad-consumption that accelerates player churn.
Recent updates focused on general gaming experience optimizations, indicating the title is currently in maintenance mode rather than active feature expansion.