Makeover Studio is a casual beauty simulation game for iOS and Android that offers ASMR-style makeover tasks and narrative-driven character scenarios.
Product velocity
Dormant
Daily rank 🇺🇸
—
Games
Sentiment
4.5
269k reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Players use the app to decompress during daily sessions, displacing more complex games with its simple, repetitive, and calming interactive loop.
For Casual gamers interested in simulation, beauty, and narrative-driven makeover experiences.
What does it look like?
Key features
Interactive tactile simulation of skincare and makeup application processes.
Story-driven makeover scenarios involving betrayal, romance, and social transformation.
Unlimited access to exclusive makeup, clothing, hairstyles, and jewelry items.
How much does it cost?
Monetization relies on a freemium model that gates cosmetic assets and ad-free play behind a recurring subscription.
Velocity
Dormant developmentShow more...
5 versions in history. Development pace: zombie.
Who built it?
User Sentiment
What do users think recently?
The recent review mood reads frustrated. Users appreciate relaxing gameplay loop provides a calming experience that helps players manage stress during daily sessions and engaging character storylines and makeover concepts keep players interested in the core progression loop.
How are ratings & reviews evolving?
What users say, by theme
- Relaxing gameplay loop provides a calming experience that helps players manage stress during daily sessions
- Engaging character storylines and makeover concepts keep players interested in the core progression loop
- Critical technical glitches during interactive tasks prevent players from completing levels and progressing further
49 of 49 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Makeover Studio: Makeup Games
How's the Games market?
Makeover Studio maintains a presence in regional grossing charts, including #73 in BH and #66 in HN, despite a 28-month update gap. The reliance on a weekly subscription model for a stagnant product creates friction against the app's casual, low-commitment user base.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Makeover Studio: Makeup Games
Where is it heading?
The casual simulation market is consolidating around titles with frequent live-ops and high technical stability. Makeover Studio's lack of updates and unresolved technical debt leave it exposed to churn, as the current experience fails to meet the basic expectations of its casual user base.
- The 28-month update gap indicates a maintenance-only posture, which erodes user trust and prevents the app from competing with modern, stable simulation titles.
- Persistent level-breaking bugs prevent progression, causing users to abandon the app and driving negative sentiment that compounds over time.
The SWOT
- ASMR-focused tactile simulation loop provides a distinct, calming experience that serves as a primary retention hook
- Implementing a one-time purchase or lower-cost ad-removal tier could capture casual users deterred by the current high-cost weekly subscription
Next best moves
Audit and patch level-breaking input bugs because they are the #1 complaint theme → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The app's primary risk is not its lack of new content…
Read the full takeSince the last report: The app transitioned from a generic freemium model to a rigid weekly subscription structure, while user sentiment hardened against the combination of high costs and persistent, unaddressed technical bugs.
Bottom line
The app's core ASMR loop retains a loyal base, but the persistent technical instability and high subscription costs for an unmaintained product create a churn-heavy funnel. Prioritizing stability fixes would stabilize the current user base before any attempt to adjust monetization tiers.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Makeover Studio good for casual play?
Does Makeover Studio have intrusive ads?
Is the subscription worth it?
Sources
- [1] Play Store reviews, source
Report last updated