Makeup＋ is a photo-retouching utility for iOS that provides skin smoothing and multimedia sharing tools for Instagram users.
The App DNA
What makes this app unique?
It removes the friction of manual photo editing for users who want to add voice or music to their selfies before posting, serving a specific social-sharing workflow that standard editors often ignore.
For Social media users focused on selfie aesthetics and content creation for Instagram.
What does it look like?
Key features
Allows users to add background music and record voice clips to accompany images.
Enables direct posting to Instagram and allows full-size image uploads without cropping.
Includes wrinkle removal, skin smoothing, blemish removal, and teeth whitening tools.
How much does it cost?
The app operates as a free utility with no visible subscription or IAP gates, limiting revenue potential and the ability to fund ongoing maintenance.
Velocity
Dormant developmentopaqueShow more...
Makeup＋ has been inactive for 3,082 days, indicating the project is no longer receiving development support. The final recorded update was a minor maintenance release to ensure compatibility with watchOS 27. There is no evidence of ongoing feature development, bug fixes, or live operations.
Who built it?
Lylavie
4 apps tracked · Photo & Video
Wallpaper Fix & Fit Free- Scale, zoom, and position your background photos for iOS 7 home screen
Wallpaper Fix - Fit your Home & Lock.screen Images with Filters, Frames, Stickers & Many More!
Voice Changer for Calls＋User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Makeup＋
How's the Photo & Video market?
Makeup＋ maintains a legacy presence in the Photo & Video category with a 4.47-star rating across 731 lifetime reviews. The lack of updates since 2018 positions it as a static utility rather than a competitive modern editor.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Makeup＋
Where is it heading?
The photo-editing market is consolidating around subscription-based models that integrate generative AI, leaving static tools like Makeup＋ increasingly irrelevant. The lack of development activity suggests the product is in a terminal state, meaning users will likely migrate to active competitors as OS updates degrade the experience.
- The 3,000-day update gap ensures that the app will eventually fail on newer OS versions, leading to inevitable user churn.
- Lack of revenue streams prevents the adoption of generative AI features, causing the app to fall behind current market standards.
The SWOT
- Multimedia selfie tools create a distinct social-sharing workflow
- Transitioning to a freemium model could fund the R&D required for AI-driven retouching
Next best moves
Sunset the app because the 3,000-day update gap makes maintenance costs exceed potential revenue → eliminate brand drag
The counter-intuitive read
The app's greatest weakness is its lack of monetization…
Read the full takeSince the last report: The app remains in a state of terminal dormancy with no functional or strategic changes observed. The analysis consistently reflects a 3,082-day development gap and a lack of active operations.
Bottom line
Makeup＋ serves as a legacy utility that lacks the update cadence to compete with AI-driven editors, making a sunset the most logical path to preserve brand equity for future projects.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is Makeup＋ still receiving updates?
Does Makeup＋ require a subscription?
What are some alternatives to Makeup＋?
Sources
- [1] App Store, source
Report last updated