Makeup and Hair Tutorials
By jkinfoway
Makeup and Hair Tutorials is a video-based beauty instructional gallery for girls and women on iOS.
The App DNA
What makes this app unique?
The app serves as a repository for makeup techniques, though the lack of updates since 2017 limits its utility compared to modern AR-enabled beauty platforms.
For Girls and women interested in learning makeup techniques, beauty tips, and celebrity-inspired looks.
What does it look like?
Key features
Collection of video-based makeup techniques for eyes, lips, and face, which expands session duration to increase ad-impression inventory.
Curated instructional content focused on specific regional aesthetic trends to increase retention for niche beauty segments.
In-app functionality to share makeup tips with friends, acting as an acquisition lever for organic discovery.
How much does it cost?
The app operates as a free, ad-supported utility with no visible subscription or IAP gates.
Velocity
Dormant developmentperformanceShow more...
The app has reached a zombie state, with no updates or feature development recorded in over 3,300 days. The latest release was a minor maintenance patch focused on crash fixes and platform compatibility. There is no evidence of ongoing development or operational support for this application.
Who built it?
jkinfoway
13+ apps tracked · Photo & Video
User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Makeup and Hair Tutorials
How's the Photo & Video market?
Makeup and Hair Tutorials maintains a legacy presence in the Photo & Video category, though the absence of updates since 2017 prevents it from competing with current chart-topping beauty apps.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Makeup and Hair Tutorials
Where is it heading?
The beauty app market is consolidating around AR-try-on and active creator communities, leaving static video galleries like Makeup and Hair Tutorials without a viable growth path. Continued inactivity ensures the app will lose all remaining relevance as OS updates eventually break its legacy playback functionality.
- The nine-year development gap indicates the app is in permanent maintenance mode, leading to inevitable technical decay and user churn.
The SWOT
- Evergreen tutorial library provides baseline utility
- Migrate legacy users to modern beauty platforms
Next best moves
Sunset the application because the nine-year update gap makes technical recovery unfeasible → reallocate resources to new projects.
The counter-intuitive read
Users report: The app's long-term dormancy is its only remaining feature…
Read the full takeSince the last report: The competitive assessment has shifted from a general observation of dormancy to a direct comparison against AR-enabled beauty platforms. This update clarifies that the app's static gallery model is now functionally inferior to interactive, modern alternatives.
Bottom line
The lack of development since 2017 effectively sunsets Makeup and Hair Tutorials as a competitive product, as the static gallery model cannot compete with modern AR-integrated beauty platforms.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is Makeup and Hair Tutorials still being updated?
Does Makeup and Hair Tutorials require a subscription?
Are there better alternatives for learning makeup?
Sources
- [1] App Store
Report last updated