Makeup Artist - Beauty Tips is a lifestyle app for iOS and Android providing step-by-step video tutorials for makeup application.
Product velocity
Unknown
Daily rank 🇺🇸
#137
▲31Lifestyle · free
Sentiment
4.5
95 reviews
Nemesis
MAKEUP BY KELLI ANNE
The App DNA
What makes this app unique?
Users hire the app to learn professional beauty techniques and refine daily routines through structured, skill-level-appropriate video content.
For Individuals ranging from makeup beginners to advanced users seeking professional beauty techniques and routine guidance.
What does it look like?
Key features
Video-based makeup lessons categorized by skill level and occasion, expanding ad-impression inventory.
Tutorials filtered by skin type and tone, improving long-term retention.
Detailed guides on color theory and facial structure, reinforcing user trust.
How much does it cost?
The app operates on a free model with no visible subscription or IAP gates in the observed data.
Velocity
Steady developmentShow more...
Who built it?
Riafy Technologies
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What do users think recently?
Fresh user feedback skews excited. Users appreciate educational makeup tutorials provide clear guidance for beginners learning proper application techniques and user friendly interface and helpful tips facilitate a positive experience for new users, but report aggressive monetization and forced rating prompts frustrate users during the initial onboarding experience.
How are ratings & reviews evolving?
What users say, by theme
- Educational makeup tutorials provide clear guidance for beginners learning proper application techniques
- User friendly interface and helpful tips facilitate a positive experience for new users
- Aggressive monetization and forced rating prompts frustrate users during the initial onboarding experience
26 of 56 recent reviews analyzed · moderate confidence · Excited overall
Read the full review analysisUnlock 1 more frustration theme, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Makeup Artist - Beauty Tips
How's the Lifestyle market?
The app maintains a #82 Grossing position in the US Beauty category. The gap between its discovery utility and the monetization friction reported by users suggests a need for a more balanced engagement strategy.
Read the market outlookThe rivals identified
By Sutra Fitness, Inc.
This app competes directly by offering structured video-based makeup education, targeting the same user base looking for professional-grade skill development.
- Integrates live tutorial sessions providing real-time interaction that our static video library currently lacks.
- Leverages a dedicated Geneva community space to foster user retention through peer-to-peer beauty discussions.
- Focuses on a creator-led brand identity which builds stronger personal loyalty than our generic tutorial approach.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Makeup Artist - Beauty Tips
Where is it heading?
The beauty-education market is consolidating around interactive and AI-driven experiences, leaving static video libraries like this one exposed to churn. The app's current reliance on generic content and aggressive monetization will likely erode its #82 US chart position unless it pivots toward community-led engagement.
- Forced rating prompts during onboarding frustrate new users, which compounds the churn risk already visible in the mixed sentiment data.
- Recent content updates focused on seasonal trends, but the lack of original, proprietary video assets leaves the app vulnerable to free-to-access platforms.
The SWOT
- Accessible interface facilitates daily routine guidance
- Categorized video library drives session duration
- Integration of community-driven review layers
- Expansion into wearable-integrated beauty coaching
Next best moves
Deprecate forced rating prompts during onboarding because they frustrate new users → improve initial retention.
+ 1 more prioritized moveThe counter-intuitive read
The app's reliance on generic video content is…
Read the full takeFeature gaps
Live tutorial sessions (available in MAKEUP BY KELLI ANNE but missing here) +1
Since the last report: The app has introduced personalized learning features to differentiate its content, but these gains are offset by new user complaints regarding aggressive monetization and a lack of original content.
Bottom line
Makeup Artist - Beauty Tips retains users through accessible educational content, but aggressive onboarding friction and a lack of original video assets limit its long-term growth, so the PM should prioritize replacing forced rating prompts with value-based triggers to stabilize retention.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated