High confidence · Latest 61 of 314 total reviews analyzed

Upset

Recent user voice shows a upset sentiment. Users appreciate initial aesthetic customization options provide a promising first impression for new users, but report aggressive paywall implementation prevents users from evaluating core functionality before committing to subscriptions and misleading free trial claims lead to unauthorized charges and difficult refund processes.

Rating: 4.4

Reviews: 314

Confidence: high

How did the latest release land?

Overall
4.4/ 5
(13.5K)
Current version
4.4/ 5
0.0 vs overall
(13.5K)
Main signal post-update: initial aesthetic customization options provide a promising first impression for new users.

Sentiment over time

Weekly average rating and review volume across stores, last 90 days.

Not enough recent reviews to plot a sentiment trend.

Review themes

Praise

What users love

  • Initial aesthetic customization options provide a promising first impression for new users
    • Users expressed interest in the initial UI and aesthetic look selection
    • Some users found the initial skincare routine guidance helpful
Complaint

Common complaints

  • Aggressive paywall implementation prevents users from evaluating core functionality before committing to subscriptions
    • Users report being unable to see any results without paying a weekly fee
    • The requirement to pay before testing the AI features is a primary source of frustration
  • Misleading free trial claims lead to unauthorized charges and difficult refund processes
    • Multiple reports of being charged despite cancelling subscriptions during the trial period
    • Users feel deceived by the promise of a free trial that results in immediate billing
  • Low quality AI output fails to provide realistic or personalized makeup recommendations
    • Generated images are described as unrealistic and failing to resemble the user
    • Advice provided is characterized as generic and lacking actionable instruction

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Makeup & Beauty, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0