MARLVEL

Mall of America® vs its rivals

Side-by-side comparison against Mall of America®'s closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Mall of America®
This App
Gullgruven Kundeklubb
Nemesis
AireSur
Peer
Mall of the Emirates (MOE)
Peer
Kingdom Shopping Centre
Peer
C4 Plus
New Kid
Core Identity
DeveloperMall of AmericaPlacewisePlacewiseMajid Al Futtaim Properties LLCPlacewisePlacewise
CategoryShoppingShoppingShoppingShoppingShoppingShopping
PlatformAndroid, iOSiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidiOS, Android
Store Metrics
Rating2.9 / 50.0 / 50.0 / 53.1 / 50.0 / 50.0 / 5
Ratings Count43001400
PriceFreeFreeFreeFreeFreeFree
Release DateNov 26, 2015Nov 23, 2020Apr 4, 2019Jan 25, 2019Nov 25, 2024Dec 4, 2025
Last UpdatedDec 1, 2025Nov 30, 2024May 18, 2023May 20, 2026Oct 29, 2025Dec 4, 2025
Sentiment & Reviews
Sentimentnegative--mixed--
Score35/100--45/100--
Praises------
Complaints
  • Technical instability and performance issues
-----
Requests------
Strategic Intel
Strengths
  • Exclusive Nickelodeon Universe ticket bundles drive high-value physical engagement [Premium Tier]
  • Receipt scanning automates loyalty point collection for frequent shoppers [Core Feature]
  • Gamified loyalty experience differentiates from static retail portals
  • B2B-backed infrastructure ensures consistent center-wide data availability
  • Centralized directory provides immediate utility for center visitors
  • Coupon management creates a specific, high-value user task
  • Direct integration with physical mall infrastructure drives high-intent local traffic
  • SHARE rewards program creates a B2B loyalty moat across 5,000+ partner stores
  • Receipt scanning digitizes loyalty tracking for physical retail [Mechanism: Data capture]
  • Member card integration centralizes loyalty club access [Mechanism: Utility lock-in]
  • Centralized directory provides comprehensive utility for physical mall visitors
Weaknesses
  • 1.85★ Android rating indicates severe technical instability [Platform Metric]
  • Lack of ticketless parking integration creates friction compared to global peers [Feature Gap]
  • Zero rating count on iOS and Android platforms
  • Lack of personalized, checkout-integrated rewards limits daily utility
  • Zero rating count indicates low user adoption
  • Infrequent update cadence signals maintenance-mode
  • No social features to drive repeat visits
  • 1.86-star Android rating indicates significant technical instability
  • Static directory lacks personalized discovery tools found in modern retail apps
  • No transactional capability or pay-on-delivery support [Metric: 0% conversion]
  • Static directory lacks advanced filtering or wish-list sharing [Metric: Discovery friction]
  • Zero public reviews across platforms create a trust vacuum
Pricingfreemiumfreefreefreefreefree
MomentumMaintenanceMaintenanceZombieActiveMaintenanceMaintenance
Update Cadence5 versions, ~26d avg2 versions, ~74d avg2 versions, 1 majors/6mo, ~897d avg5 versions, ~5d avg2 versions, 2 majors/6mo, ~5d avg2 versions, ~64d avg

Compare Mall of America® head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Mall of America®, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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