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Mall of the Emirates (MOE) vs its rivals

Side-by-side comparison against Mall of the Emirates (MOE)'s closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Mall of the Emirates (MOE)
This App
Color SZN | Shop your palette
Nemesis
Kingdom Shopping Centre
Contender
Canifa
Peer
REPRESENT
Peer
District - Build, Buy, Sell
Peer
eLEAD
Peer
C4 Plus
New Kid
SnapMall - سناب مول
New Kid
Core Identity
DeveloperMajid Al Futtaim Properties (LLC)Gratitude Services IncPlacewiseCanifa jsc.Represent ClothingIn Search Of, Inc伊環球有限公司PlacewiseMOHAMMED MOHTASIB
CategoryShoppingShoppingShoppingShopping-ShoppingLifestyleShoppingShopping
PlatformAndroid, iOSiOSiOS, AndroidAndroid, iOSiOS, AndroidiOSiOS, AndroidiOS, AndroidiOS
Store Metrics
Rating3.1 / 54.8 / 50.0 / 53.3 / 5-4.6 / 53.9 / 50.0 / 50.0 / 5
Ratings Count14513036-2921400
PriceFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateJan 25, 2019Apr 16, 2025Nov 25, 2024Nov 14, 2016-Aug 8, 2022Jul 18, 2016Dec 4, 2025Jul 12, 2025
Last UpdatedMay 20, 2026Mar 16, 2026Oct 29, 2025May 14, 2026-May 13, 2026Apr 16, 2026Dec 4, 2025Sep 2, 2025
Sentiment & Reviews
Sentimentmixedmixed----excellent--
Score45/10050/100----85/100--
Praises-
  • Aesthetically pleasing interface design makes the application feel organized and easy to navigate
----
  • Comprehensive health management features provide users with valuable nutritional and immune system knowledge
  • Integrated business tools allow users to manage orders and sales reports within one interface
--
Complaints-
  • Artificial intelligence results lack accuracy and should not be trusted for reliable color analysis
----
  • Technical instability and application crashes disrupt the user experience on mobile devices
  • Poor customer service responsiveness leaves user inquiries and requests ignored without resolution
--
Requests-
  • Multi-profile support allows users to manage different color seasons for family members simultaneously
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  • Expanded language support requested to accommodate a broader international user base
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Strategic Intel
Strengths
  • Direct integration with physical mall infrastructure drives high-intent local traffic
  • SHARE rewards program creates a B2B loyalty moat across 5,000+ partner stores
  • Clean visual organization sustains user interest
  • Browser-integrated utility reduces shopping friction
  • Receipt scanning digitizes loyalty tracking for physical retail [Mechanism: Data capture]
  • Member card integration centralizes loyalty club access [Mechanism: Utility lock-in]
--
  • No-code builder replaces developer overhead for creators
  • Live-selling engine integrates directly into existing social channels
  • Educational content on immune system health drives high user satisfaction
  • Dual-utility design integrates business management with retail
  • Centralized directory provides comprehensive utility for physical mall visitors
  • WhatsApp integration lowers checkout friction for mobile-first users
  • Lean interface avoids feature bloat found in mature platforms
Weaknesses
  • 1.86-star Android rating indicates significant technical instability
  • Static directory lacks personalized discovery tools found in modern retail apps
  • AI analysis engine lacks accuracy
  • No multi-profile support for family shopping
  • No transactional capability or pay-on-delivery support [Metric: 0% conversion]
  • Static directory lacks advanced filtering or wish-list sharing [Metric: Discovery friction]
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  • $29/month entry price exceeds casual creator budgets
  • Lack of human authentication services limits high-value collectible trust
  • Intermittent application crashes during standard usage
  • Lack of responsiveness from customer support team
  • Zero public reviews across platforms create a trust vacuum
  • Zero rating count indicates low user trust
  • No built-in buyer protection policy
  • Lack of community-driven verification
Pricingfreefreefreefree-subscriptionfreefreefree
MomentumActiveActiveMaintenanceIntense-ZombieMaintenanceMaintenance-
Update Cadence5 versions, ~5d avg5 versions, ~30d avg2 versions, 2 majors/6mo, ~5d avg5 versions-1 versions2 versions, ~6d avg2 versions, ~64d avg-

Compare Mall of the Emirates (MOE) head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Mall of the Emirates (MOE), its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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