ManoMano is a DIY and garden e-commerce marketplace for home improvement projects, available on Android and iOS.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Shopping
Sentiment
3.8
71k reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
The platform removes the friction of sourcing specialized hardware by aggregating 10 million products into a single, project-oriented shopping experience.
For DIY enthusiasts, gardeners, and homeowners looking for home improvement supplies and professional-grade tools.
What does it look like?
Key features
Browse 10 million DIY and garden products from leading brands.
Access expert video advice for renovation projects.
Receive push notifications for price changes on saved items.
How much does it cost?
ManoMano functions as a direct-to-consumer e-commerce channel with no subscription or IAP gates.
Velocity
Maintenance developmentperformanceopaqueShow more...
Development is currently focused on routine maintenance, with the latest release providing only generic corrections and improvements. The app ships at a maintenance-level cadence, with only one distinct version identified in the recent window. There is no evidence of new feature development or live operations, as the publisher continues to utilize opaque release notes that offer no insight into specific functional changes.
Who built it?
ManoMano
3 apps tracked · Shopping
ManoMano - Bricolage et Jardin
ManoManoPro - Pro materialUser Sentiment
What do users think recently?
Fresh user feedback skews excited. Users appreciate competitive pricing and a wide selection of home goods drive high satisfaction for budget-conscious shoppers and the mobile interface provides a straightforward navigation experience that simplifies the product discovery and ordering process. On the flip side, users report deceptive delivery status updates where the app claims items arrived despite no courier presence.
How are ratings & reviews evolving?
What users say, by theme
- Competitive pricing and a wide selection of home goods drive high satisfaction for budget-conscious shoppers
- The mobile interface provides a straightforward navigation experience that simplifies the product discovery and ordering process
- Users report deceptive delivery status updates where the app claims items arrived despite no courier presence
50 of 50 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 2 more frustration themes, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for ManoMano - DIY and Garden
How's the Shopping market?
ManoMano maintains a presence in the European Shopping category, holding a top 100 rank in France and Italy. The 3.75-star rating across 70,724 total reviews indicates a significant gap between product discovery satisfaction and post-purchase fulfillment reliability.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for ManoMano - DIY and Garden
Where is it heading?
The European DIY e-commerce market is consolidating around platforms that offer reliable fulfillment and transparent support. ManoMano's current maintenance-mode cadence leaves it exposed to rivals that prioritize operational reliability over catalog breadth, signaling a risk of long-term user attrition.
- Persistent checkout failures and delivery disputes erode user trust, which compounds the churn pressure on the platform's high-intent DIY base.
- The maintenance-mode release cadence suggests limited capacity for resolving complex fulfillment infrastructure issues in the near term.
The SWOT
- 10 million product catalog creates a long-tail inventory advantage
- ManoGuide video tutorials function as a content-led acquisition funnel
- Automated order-tracking transparency could mitigate delivery-related complaints
- Expanding ManoGuide into energy-renovation tutorials aligns with consumer demand
Next best moves
Audit checkout flow and address validation logic because technical errors prevent purchase completion → increase conversion rate
+ 1 more prioritized moveThe counter-intuitive read
The 10 million product catalog is a liability, not an asset…
Read the full takeSince the last report: The analysis has shifted from a purely negative outlook to a mixed assessment, incorporating more granular market data and specific strategic opportunities in the energy-renovation sector.
Bottom line
ManoMano must prioritize checkout and fulfillment reliability to protect its core marketplace revenue. Fixing these technical and operational gaps would unlock the retention potential of the existing catalog and content-led acquisition funnel.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is ManoMano reliable for large home renovation projects?
How does ManoMano compare to traditional hardware retailers?
Does ManoMano have hidden fees or subscription costs?
What are some alternatives for DIY supplies?
Sources
Report last updated