| Core Identity |
| Developer | McKinsey & Company | PwC Strategy& LLC | Harvard Business Review | udn.com | Mansueto Ventures LLC | Flipsnack LLC |
| Category | Business | Business | Business | News | Business | News |
| Platform | Android, iOS | iOS | iOS, Android | iOS, Android | iOS | iOS, Android |
| Store Metrics |
| Rating | 4.8 / 5 | 4.0 / 5 | 4.7 / 5 | 3.3 / 5 | 4.7 / 5 | 3.0 / 5 |
| Ratings Count | 1,240 | 1 | 14,280 | 6 | 1,630 | 1 |
| Price | Free | Free | Free | Free | Free | Free |
| Release Date | Aug 29, 2013 | Feb 16, 2012 | Jan 15, 2019 | Apr 16, 2012 | Feb 28, 2012 | Jul 23, 2019 |
| Last Updated | May 11, 2026 | Sep 30, 2025 | Apr 29, 2026 | Mar 12, 2026 | Nov 22, 2025 | Jan 19, 2026 |
| Sentiment & Reviews |
| Sentiment | positive | - | terrible | mixed | terrible | mixed |
| Score | 85/100 | - | 15/100 | 55/100 | 15/100 | 50/100 |
| Praises | - High-quality research and analysis
| - | - High quality content depth provides significant value for professional development and learning
| - Reliable news delivery and timely notifications keep readers informed throughout the day
| - High quality business insights and professional content remain the primary draw for long-term subscribers
| |
| Complaints | - Lack of offline reading capabilities
| - | - Forced language localization prevents English speakers from accessing content in their preferred language
- Broken authentication and login flows prevent premium subscribers from accessing purchased content
| - Aggressive advertising behavior disrupts reading flow and causes browser session bloat
| - Persistent login failures and server connection errors prevent subscribers from accessing paid content
- Unreadable article titles and poor navigation design hinder the core reading experience for users
| - Lack of native mobile experience
|
| Requests | - Personalization options for content feed
| - | - Implementation of language preference settings to allow content consumption in English
| - Enhanced bookmark management tools including folder organization and category tagging
| - Landscape orientation support for iPad users to improve reading comfort on tablets
| - |
| Strategic Intel |
| Strengths | - Brand authority sustains organic install velocity
- High-fidelity research library functions as a B2B distribution barrier
| - PwC brand authority drives credibility for business insights
- Free access model removes all friction for professional readers
| - 100-year editorial legacy sustains brand authority
- Cross-platform sync maintains subscriber continuity
- High-depth content drives professional utility
| - Bloomberg co-branded content provides high-value analytical differentiation
- Industry Chain Map functions as a B2B utility for professional investors
- Morning News Audio creates a daily habit for time-constrained users
| - Editorial authority in the SMB entrepreneurship segment
- Established brand recognition among company owners
| - In-browser design studio provides a unique creation workflow
- Enterprise SSO integration secures B2B distribution
|
| Weaknesses | - No offline reading mode despite user requests
- Content feed lacks granular personalization for specific industry segments
| - No background audio play for articles
- Static content delivery model lacks personalization
- Zero community discussion features
| - French-only interface default for English users
- Broken login and account sync flows
- Removal of offline reading capability
| - Aggressive ad-triggering causes browser session bloat and reading flow disruption
- Frequent application crashes during navigation erode daily active usage
- Forced network authorization checks create friction for intermittent connectivity
| - Persistent authentication failures
- Unreadable article title display
- Inconsistent subscription status recognition
| - 0.24★ Android-iOS rating gap indicates platform-specific UI regressions
- Lack of offline reading mode limits utility in low-bandwidth environments
|
| Pricing | free | free | subscription | freemium | subscription | freemium |
| Momentum | Maintenance | Zombie | Maintenance | Maintenance | Maintenance | Maintenance |
| Update Cadence | 2 versions, 2 majors/6mo, ~0d avg | 1 versions | 2 versions, ~178d avg | 2 versions, 1 majors/6mo, ~43d avg | 1 versions | 2 versions, ~1d avg |
