MDC eKYC
MDC eKYC is an identity verification tool for businesses that uses AI for liveness detection and document digitization on iOS.
The App DNA
What makes this app unique?
Businesses hire this tool to replace subjective manual reception with automated, high-trust identity verification, reducing operational costs.
For Businesses and organizations requiring automated identity verification and document digitization for client onboarding.
What does it look like?
Key features
Verifies user presence via seven facial movements; core security requirement for financial clients to prevent identity fraud.
Uses OCR to digitize ID card information; reduces manual data entry costs for enterprise clients.
Matches live facial biometrics against the image stored on the identification document; essential for high-trust transactions.
Allows enterprise clients to modify the verification interface to match business requirements; increases switching costs.
How much does it cost?
The app functions as a B2B tool for enterprise integration, with no consumer-facing subscription or pricing tiers disclosed.
Velocity
Dormant developmentnew contentShow more...
The app has not received a public update in over 680 days, placing it firmly in the zombie category. Development activity has ceased entirely, with no feature additions or maintenance patches recorded in the provided history. The last update was limited to a single feature expansion regarding identity card support.
Who built it?
MDC MEDIA CO.
3 apps tracked · Productivity
iMatch - Match, Chat, Date
iVPN: VPN for Privacy,SecurityUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for MDC eKYC
How's the Productivity market?
The app maintains a single rating on the iOS platform and has not received a store update in 683 days. This lack of momentum indicates the product is not currently competing for market share in the productivity category.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for MDC eKYC
Where is it heading?
The enterprise identity verification market is consolidating around providers with rapid release cadences and clear API-first strategies. MDC eKYC's current posture is stagnant, so the PM should pivot to a private-label model to avoid the brand damage of an unmaintained public listing.
- The 22-month update drought indicates the product is in maintenance mode, which prevents it from competing with active verification providers.
- The lack of public pricing or engagement suggests the app is a legacy tool rather than a growth-focused product.
The SWOT
- Customizable UI/UX flow increases enterprise switching costs by embedding the tool into client-specific workflows.
- Liveness detection functions as a core security requirement for financial and enterprise clients to prevent identity fraud.
- Enterprise partnerships remain untapped as a B2B distribution channel for identity verification services.
Next best moves
Sunset the public app store listing because the 22-month update gap signals a zombie product to potential enterprise leads → preserve brand integrity.
+ 1 more prioritized moveThe counter-intuitive read
The lack of public updates is not a…
Read the full takeSince the last report: The analysis shifted from viewing the app as a failed public product to identifying it as a legacy asset that requires a pivot to a private-label SDK model.
Bottom line
MDC eKYC offers functional identity verification mechanics, but the 22-month update silence and lack of market traction suggest the product is currently a zombie asset, so the team should sunset the public store presence to focus on private B2B integration.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store
Report last updated