Meal Planner & Macro Tracker is a meal planning and nutrition tracking app for individuals and families on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
#77
▼1Food & Drink · grossing
Sentiment
4.7
20k reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
It removes the cognitive load of manual recipe entry and nutritional calculation by automating data ingestion from web links.
For Individuals and families seeking to organize weekly meal preparation, track nutritional intake, and reduce food waste.
What does it look like?
Key features
Extracts ingredients and instructions from URLs to reduce manual entry friction.
Generates shopping lists from meal plans with family sharing capabilities.
Enables access to meal plans and lists without internet connectivity.
How much does it cost?
The freemium model gates advanced organization and multi-device sync behind a subscription while keeping core planning tools free.
Velocity
Maintenance developmentUX improvementsperformanceShow more...
The app maintains a maintenance-level cadence, with only two releases identified over the recent window and an average of one update every 57 days on iOS. Development is currently focused on UX improvements and core functionality, such as offline access and enhanced nutrition tracking. The latest release demonstrates a commitment to feature expansion rather than just stability, though the overall release frequency remains low. The developer remains responsive to user feedback via direct email support.
Who built it?
User Sentiment
What do users think recently?
Review voice lately leans thrilled. Users appreciate simple and intuitive interface design allows users to manage meal planning without complex learning curves and visual aesthetic and cat-themed design elements create a relaxing experience for daily meal tracking, but report subscription pricing model for multi-week planning features creates friction for users expecting a free experience.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- Simple and intuitive interface design allows users to manage meal planning without complex learning curves
- Visual aesthetic and cat-themed design elements create a relaxing experience for daily meal tracking
- Offline functionality introduced in the latest update allows users to access meal plans without connectivity
- Subscription pricing model for multi-week planning features creates friction for users expecting a free experience
50 of 50 recent reviews analyzed · high confidence · Thrilled overall
Read the full review analysisUnlock 2 more frustration themes and 3 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Meal Planner & Macro Tracker
How's the Food & Drink market?
Meal Planner & Macro Tracker maintains a 4.73-star rating across 20,483 total ratings, signaling strong product-market fit for its core planning tools. The freemium model effectively captures casual users, though the subscription gate for multi-week planning limits conversion among power users.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Meal Planner & Macro Tracker
Where is it heading?
The meal planning market is consolidating around tools that offer seamless family collaboration. Meal Planner & Macro Tracker remains stable due to its intuitive interface, but it must address the collaborative sync gap to remain competitive against rivals that offer shared household accounts.
- The latest release introduced offline mode, which addresses a key utility gap and stabilizes the daily active habit.
- Subscription friction for multi-week planning causes user frustration, which limits the conversion funnel for the premium tier.
The SWOT
- AI recipe importer reduces manual entry friction
- Clean, ad-free interface drives high user satisfaction
- Offline mode ensures access without connectivity
- Implement shared family accounts to address collaborative planning requests
- Refine AI nutritional estimation precision
- Add dedicated notes section for meal entries
Next best moves
Ship collaborative family syncing because it is a top-requested feature → reduce churn among couples
+ 1 more prioritized moveThe counter-intuitive read
The subscription gate for multi-week planning is not just a monetization lever…
Read the full takeSince the last report: The app's competitive assessment shifted from an 'improving' outlook to 'stable' as the lack of collaborative family syncing and subscription friction for multi-week planning were identified as core retention risks.
Bottom line
The AI recipe importer drives initial adoption, but the lack of collaborative syncing and subscription friction for multi-week plans caps long-term retention. Prioritizing family-sharing features would unlock the household segment and reduce churn among power users.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Meal Planner & Macro Tracker free to use?
Can I share my meal plans with my family?
Does the app work without an internet connection?
How accurate are the AI nutritional estimates?
Sources
- [1] Play Store listing, source
Report last updated