Meals is a recipe and nutrition tracking app for iOS that provides macro-nutrient logging and dietary-specific meal planning.
The App DNA
What makes this app unique?
The app removes the friction of manual recipe management and nutritional logging for users with specific dietary restrictions like keto or low FODMAP.
For Health-conscious individuals and home cooks looking for structured meal planning and nutritional tracking.
What does it look like?
Key features
Voice-controlled navigation through recipe steps to avoid touching the screen while cooking.
Granular search by dietary needs and health grades (A-E).
Calorie, macro, and micro-nutrient tracking tool.
How much does it cost?
Subscription model anchored by a low-cost weekly entry point and a one-time lifetime buyout option.
Velocity
Dormant developmentopaqueShow more...
The app has reached a state of total inactivity, with no updates shipped in the last 824 days. Development momentum has ceased entirely, and the lack of recent releases suggests the product is no longer being actively maintained. The final recorded update focused on minor bug fixes and subscription-related adjustments, but no further development has been observed since.
Who built it?
Apptaste
2 apps tracked · Health & Fitness
Stack It! The Stacking GameUser Sentiment
What do users think recently?
The recent review mood reads excited. Users appreciate personalized meal planning based on specific dietary restrictions like keto or vegan helps users maintain healthy habits and the intuitive interface and visual design make navigating through various recipe categories a pleasant experience for new users.
How are ratings & reviews evolving?
What users say, by theme
- Personalized meal planning based on specific dietary restrictions like keto or vegan helps users maintain healthy habits
- The intuitive interface and visual design make navigating through various recipe categories a pleasant experience for new users
- Nutritional information provided with each recipe assists users in tracking their daily caloric and macro intake goals
- Aggressive paywalls prevent users from testing core functionality before committing to a paid subscription plan
49 of 49 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Meals: Healthy Recipes & Diet
How's the Health & Fitness market?
Meals holds a 3.8-star rating across 98 total store ratings, but the lack of updates for 824 days signals a departure from active market competition. The absence of new features makes it difficult to defend its position against category leaders with frequent release cycles.
The rivals identified
The Analyst's Read
Key takeaways for Meals: Healthy Recipes & Diet
Where is it heading?
The health and fitness market is shifting toward community-driven content and frequent live-ops updates, leaving Meals exposed due to its stagnant development cycle. Without a pivot to active feature investment, the app will continue to lose ground to competitors that offer custom integration and transparent trial experiences.
- The 824-day update gap indicates a lack of active investment, which erodes user trust and prevents the app from competing with modern rivals.
- Persistent complaints regarding paywall aggression and billing errors suggest that monetization friction is actively suppressing new user acquisition and long-term retention.
The SWOT
- Hands-free voice navigation enables kitchen utility
- Granular dietary filters provide specific value
- Implementing custom recipe imports increases utility
Next best moves
Audit paywall placement because user reviews flag it as a top barrier to entry -> reduce churn.
+ 1 more prioritized moveThe counter-intuitive read
The app's maintenance-mode status is its biggest risk…
Read the full takeSince the last report: Development remains frozen at 824 days of inactivity, but the product roadmap has shifted to prioritize custom recipe imports and paywall auditing to address user-requested utility and conversion friction.
Bottom line
Meals offers a functional recipe tool, but the 27-month development silence limits its ability to retain users against active competitors. Addressing the paywall friction and enabling custom recipe imports would unlock the retention loop currently stalled by the lack of updates.
Unlock 3 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated