Measure is a free AR-based spatial dimensioning tool for iPhone and iPad users.
Product velocity
Dormant
Daily rank 🇺🇸
—
Utilities
Sentiment
3.1
2k reviews
Nemesis
100cm Ruler
The App DNA
What makes this app unique?
Users hire the app for quick, non-professional spatial estimates, but the lack of persistent storage forces them to seek alternatives for project-based workflows.
For iPhone and iPad users requiring quick, non-professional spatial measurements for home or personal projects.
What does it look like?
Key features
Calculates dimensions of real-world objects and human height using device camera and motion sensors
Identifies and provides dimensions for rectangular objects automatically
Exports measurement data and screenshots via Mail, Messages, and other system-integrated channels
Uses LiDAR and depth sensors on specific Pro models to measure human height from floor to head
How much does it cost?
The app is a free utility provided by Apple to demonstrate hardware capabilities and support the platform.
Velocity
Dormant developmentopaqueShow more...
The app has not received a release in over 5 months, falling well outside the threshold for active development. With only a single minor update recorded in the observed data, there is no evidence of ongoing feature development or maintenance. The development status is classified as zombie due to the lack of activity since December 2025.
Who built it?
Jatisari Inovasi Studio
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Eesti Kalender 2026User Sentiment
What do users think recently?
Review voice lately leans mixed. Users appreciate ad-free and native experience, but report lack of persistent storage.
How are ratings & reviews evolving?
What users say, by theme
- Ad-free and native experience
Unlock 1 more frustration theme and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Measure
How's the Utilities market?
Measure maintains a baseline utility presence on iOS with a 3.09 rating, but its lack of persistent storage prevents it from capturing the power-user segment currently held by 100cm Ruler.
Read the market outlookThe rivals identified
By ZOOMO Inc.
This app directly competes with Measure by providing a dedicated, high-utility digital measurement tool that captures a similar user base seeking quick, precise physical dimensioning.
- Includes a dedicated measurement history feature that allows users to save and reference past data points
- Offers a specialized night mode for low-light environments, a feature currently absent in the native Measure app
- Provides physical object calibration tools that offer higher precision for small-scale tasks than standard AR-based solutions
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Measure
Where is it heading?
The utility market is consolidating around apps that offer persistent project management, leaving Measure exposed to churn. The team must shift from a 'quick-action' focus to a 'project-utility' focus to retain users who require data persistence.
- The lack of persistent measurement history forces power users to third-party rivals, which erodes the long-term retention of the app.
- Recent updates focused on stability, no significant feature expansion to address the competitive gap in professional workflows.
The SWOT
- Native iOS system-level integration ensures stability
- Ad-free, zero-cost model sustains brand trust
- Integrate iCloud-based measurement history
- Add low-light UI modes
Next best moves
Ship persistent measurement history because it is the top-requested feature missing from the current build → increase user retention for repetitive tasks.
+ 1 more prioritized moveThe counter-intuitive read
The lack of persistent storage is not a…
Read the full takeFeature gaps
Persistent measurement history (available in 100cm Ruler but absent here) +2
Since the last report: The report identifies persistent measurement history as the critical missing feature driving user churn to third-party rivals, marking a shift in strategic priority.
Bottom line
Measure holds its category lead through native stability but bleeds power users to third-party apps with persistent storage, so revenue growth hinges on tightening the history-tracking gap.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated