Report updated May 22, 2026
Measure
For iPhone and iPad users requiring quick, non-professional spatial measurements for home or personal projects.
Measure is an established utilities app that is completely free. With a 3.1/5 rating from 1.7K reviews, it shows polarized user reception. Users particularly appreciate ad-free and native experience, though lack of persistent storage remains a common concern.
What is Measure?
Measure is a free AR-based spatial dimensioning tool for iPhone and iPad users.
Users hire the app for quick, non-professional spatial estimates, but the lack of persistent storage forces them to seek alternatives for project-based workflows.
Current Momentum
v1.4 · 5mo ago
Zombie- Last major update December 2025.
- Maintains stable, ad-free utility presence.
Active Nemesis
100cm Ruler
By ZOOMO
Other Rivals
7-Day Rank Pulse 🇺🇸
UtilitiesNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Calculates dimensions of real-world objects and human height using device camera and motion sensors
Identifies and provides dimensions for rectangular objects automatically
Exports measurement data and screenshots via Mail, Messages, and other system-integrated channels
Uses LiDAR and depth sensors on specific Pro models to measure human height from floor to head
How much does it cost?
- Free
The app is a free utility provided by Apple to demonstrate hardware capabilities and support the platform.
Who Built It?
Jatisari Inovasi Studio
Providing essential system utilities and productivity tools for the Apple ecosystem. Streamlining daily workflows through deep OS-level integration.
Portfolio
13
Apps
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Explore the full Jatisari Inovasi Studio report
Portfolio breakdown, audience, momentum, and every app published by Jatisari Inovasi Studio.
What do users think recently?
Medium confidence · Latest 100 of 1.7K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate ad-free and native experience, but report lack of persistent storage and ar instability.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Measure?
Where is it available?
Localized markets (19)
How's The Utilities Market?
Market outlook for this category
Available very soon
Which niche is Measure in?
to measure physical dimensions of objects
Explore the full Measurement Scanners niche
Every app in this space — 4 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
This app directly competes with Measure by providing a dedicated, high-utility digital measurement tool that captures a similar user base seeking quick, precise physical dimensioning.
Differentiators
- Includes a dedicated measurement history feature that allows users to save and reference past data points
- Offers a specialized night mode for low-light environments, a feature currently absent in the native Measure app
- Provides physical object calibration tools that offer higher precision for small-scale tasks than standard AR-based solutions
Head to head
Measure should prioritize adding a 'Saved Measurements' feature to neutralize the nemesis's primary retention advantage.
Contenders(2)
This app competes by offering advanced utility features like unit conversion and storage that target power users who find the native Measure app too simplistic.
Differentiators
- Built-in unit conversion tools allow users to switch between metric and imperial systems seamlessly during workflows
- Includes dedicated measurement storage, enabling users to manage multiple project dimensions within a single interface
This app targets the same AR-based measurement market but focuses on multi-object tracking and surface detection capabilities.
Differentiators
- Advanced multi-object tracking allows for simultaneous dimensioning of several items within a single camera frame
- Specialized surface detection algorithms provide better accuracy on complex textures compared to the native Measure app
Same space(4)
While primarily a screen-based ruler, its inclusion of camera-based measurement modes places it in the same utility category as Measure.
Differentiators
- Offers a hybrid experience by combining a digital screen ruler with camera-based photo measurement modes
- High update frequency and massive review volume suggest a strong, loyal user base and active development
This app occupies the same 'Utilities' category and competes for the same 'quick-action' camera-based utility mindset as Measure.
Differentiators
- Focuses on high-frequency utility tasks like barcode and QR scanning rather than spatial dimensioning
- Aggressive release cadence ensures compatibility with the latest iOS camera features and system updates
This app utilizes the camera for utility-based scanning, overlapping with Measure's reliance on the camera for object interaction.
Differentiators
- Specializes in authentication and security scanning, providing a different value proposition for the same camera-first user
- Long-standing market presence provides a level of trust and brand recognition in the scanning utility space
This app competes for the same 'Utility' category real estate on the user's home screen, targeting users looking to optimize their device.
Differentiators
- Provides tangible device maintenance benefits like duplicate photo removal and storage optimization
- Targets the 'maintenance' utility segment, which often shares the same user demographic as 'measurement' utility users
New entrants(1)
A recent entrant in the Utilities category that leverages AI to solve common user pain points, competing for attention in the same utility ecosystem.
Differentiators
- Uses AI-driven detection to identify and manage duplicate media, offering a more automated cleanup experience
Compare Measure against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Measure
Strengths to defend, gaps to attack
Core Strengths
- Native iOS system-level integration ensures stability
- Ad-free, zero-cost model sustains brand trust
Critical Frictions
- No persistent measurement history log
- 3.09-star rating indicates core accuracy frustration
Growth Levers
- Integrate iCloud-based measurement history
- Add low-light UI modes
Market Threats
- Third-party apps with persistent storage drain power-users
- AR-based measurement remains prone to environmental error
What are the next best moves?
Ship persistent measurement history because it is the top-requested feature missing from the current build → increase user retention for repetitive tasks.
User requests for history logs are the primary driver of churn to third-party competitors.
Trade-off: Deprioritize the Pro-Device LiDAR feature refinement to focus on core utility retention.
Pivot development to include low-light UI modes because nemesis apps use this to capture users in non-standard environments → neutralize the primary competitive advantage of 100cm Ruler.
100cm Ruler uses low-light modes as a key differentiator to capture users in non-standard conditions.
Trade-off: Pause the UI polish on the sharing menu to allocate capacity to low-light mode development.
A counter-intuitive read
The lack of persistent storage is not a bug but a design choice to keep the app a 'quick-action' utility, yet this strategy inadvertently cedes the professional market to rivals.
Feature Gaps vs Competitors
- Persistent measurement history (available in 100cm Ruler but absent here)
- Low-light UI modes (available in 100cm Ruler but absent here)
- Physical object calibration tools (available in 100cm Ruler but absent here)
Key Takeaways
Measure holds its category lead through native stability but bleeds power users to third-party apps with persistent storage, so revenue growth hinges on tightening the history-tracking gap.
Where Is It Heading?
Stable
The utility market is consolidating around apps that offer persistent project management, leaving Measure exposed to churn. The team must shift from a 'quick-action' focus to a 'project-utility' focus to retain users who require data persistence.
The lack of persistent measurement history forces power users to third-party rivals, which erodes the long-term retention of the app.
Recent updates focused on stability, no significant feature expansion to address the competitive gap in professional workflows.