Measure Distance™ is a free AR-based measurement utility for iOS devices.
Product velocity
Dormant
Daily rank 🇺🇸
—
Utilities
Sentiment
4.5
2k reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Users hire this app for quick physical measurements, but the current lack of functional controls prevents the job from being completed.
For iPhone users requiring quick, ad-hoc physical measurements for home or professional tasks.
What does it look like?
Key features
Calculates physical dimensions of objects using AR technology.
Toggles between metric and imperial measurement systems.
How much does it cost?
The app is distributed as a free utility with no visible in-app purchases or subscription tiers.
Velocity
Dormant developmentopaqueShow more...
Measure Distance™ has not received a feature update or bug fix in over 2,240 days. The development momentum is non-existent, as the app has remained unchanged since its last release in mid-2020. There is no evidence of active maintenance or ongoing support for the platform.
Who built it?
Tue Nguyen Minh
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Neon Keyboard ProUser Sentiment
What do users think recently?
Recent user voice shows an upset sentiment. Users find the measurement accuracy superior to the default manufacturer software on older mobile devices.
How are ratings & reviews evolving?
What users say, by theme
- Users find the measurement accuracy superior to the default manufacturer software on older mobile devices
- The application fails to provide navigation buttons or functional controls on current mobile device screens
22 of 22 recent reviews analyzed · moderate confidence · Upset overall
Read the full review analysisUnlock 2 more frustration themes, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Measure Distance™
How's the Utilities market?
Measure Distance™ holds a 4.51 rating across 1,675 total ratings but has seen no updates in 2,240 days. This lack of maintenance positions it as a legacy utility that fails to meet modern user expectations for AR functionality.
The rivals identified
The Analyst's Read
Key takeaways for Measure Distance™
Where is it heading?
The market for AR utilities has shifted toward active, high-cadence developers, leaving Measure Distance™ exposed as a legacy, non-functional asset. The PM must prioritize sunsetting the app to prevent further brand erosion from users who encounter a broken interface.
- The 6-year update gap results in persistent interface failures on modern hardware, which erodes the user base and triggers negative sentiment.
The SWOT
- Precision-focused AR logic
- High demand for reliable AR measurement
Next best moves
Sunset the application because it is non-functional on current hardware → stop negative review accumulation
The counter-intuitive read
Users report: The app's high historical rating is a liability…
Read the full takeSince the last report: The app remains in a zombie state with no functional updates, but the intelligence report now more clearly identifies the risk of store-level penalties due to the disconnect between high historical ratings and current non-functionality.
Bottom line
Measure Distance™ provides accurate initial measurement logic but is now effectively broken due to a 6-year update gap, so the PM should sunset this asset to avoid further brand damage from negative reviews.
Unlock 3 critical frictions, 2 market threats and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated