MendMe: CBT & Therapy
By Star Focus
MendMe: CBT & Therapy is a self-guided mental health application for iOS that delivers CBT-based courses and anxiety-tracking tools.
The App DNA
What makes this app unique?
The app serves users seeking structured, accessible alternatives to traditional therapy for managing daily stress and anxiety symptoms.
For Individuals seeking self-guided mental health support and anxiety management tools.
What does it look like?
Key features
Structured therapy programs adapted to individual user goals and needs. Revenue link: Premium-tier gate ($9.99/month) — primary conversion lever for users seeking guided self-therapy.
Educational videos explaining specific therapy approaches and techniques. Revenue link: Premium-tier gate ($9.99/month) — isolates high-value educational content from free users.
Diagnostic-style questionnaires to help users identify and track anxiety or stress levels. Revenue link: Premium-tier gate ($9.99/month) — creates a data-driven feedback loop that encourages subscription to unlock full results.
Actionable tasks designed to apply theoretical therapy lessons to daily life. Revenue link: Daily habit loop — increases DAU/MAU ratio and reinforces the value of the paid subscription.
How much does it cost?
Subscription model anchored at $39.99/year, utilizing a 3-day free trial to lower the barrier for conversion to the annual plan.
Velocity
Dormant developmentopaqueShow more...
MendMe: CBT & Therapy has reached a zombie state, with no updates or feature releases in over four years. The development history shows only a single minor release, indicating a complete lack of ongoing maintenance or support. Given the 1,564-day gap since the last update, there is no evidence of active development or operational engagement.
Who built it?
Star Focus
3 apps tracked · Health & Fitness
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Star: Compatibility HoroscopeUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for MendMe: CBT & Therapy
How's the Health & Fitness market?
MendMe: CBT & Therapy occupies a niche in the Health & Fitness category, though its lack of updates since 2022 limits its competitive standing against active peers.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for MendMe: CBT & Therapy
Where is it heading?
The mental health app market is consolidating around platforms with high-frequency content updates and integrated support features. MendMe: CBT & Therapy is currently exposed due to its multi-year development silence, which will likely lead to continued user attrition as the app falls further behind modern standards.
- The 1,564-day release gap indicates the app is in maintenance mode, which limits its ability to compete with active mental health platforms.
- Lack of recent content updates prevents the app from addressing evolving user needs, likely leading to increased churn as users migrate to more dynamic alternatives.
The SWOT
- Structured CBT curriculum provides a clear, goal-oriented path for self-therapy users
- Implementing a community-based support feature could differentiate MendMe: CBT & Therapy from static, content-only competitors
Next best moves
Audit codebase for critical security vulnerabilities because the app has not received updates in over four years → prevent potential data exposure
+ 1 more prioritized moveThe counter-intuitive read
The lack of updates is not just a…
Read the full takeBottom line
MendMe: CBT & Therapy is in a terminal state due to four years of development inactivity, making the current subscription model a liability for user trust. The PM should sunset monetization immediately to prevent further reputational damage.
Unlock 1 critical friction, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store
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