Mental: AI Therapy & Coachingv2025.09.2001

Released September 21, 2025Major

iOS

The latest major update resulted in a sharp decline in average ratings from 4.33 to 3.0 stars. While the introduction of AI persistence provided utility, the gains were negated by significant friction in the subscription cancellation process and negative perceptions of the new pricing model. The overall momentum is currently negative due to these billing and monetization concerns.

What changed

New featureIntroduction of Next-Gen AI Therapy with real-time empathetic guidance
New featureAI persistence to remember user journey and history
New featureAutomated generation of personalized action plans
New featureAI advice refinement based on user progress
MonetizationUpdated pricing model to increase affordability
UXImproved accessibility of the AI therapy service

Reception

27/ 100 impact scoreStrongly Negative

What worked

New feature
AI persistence functionality received positive feedback for its ability to track therapy history and user progress.

What didn't

Monetization
backfired
Users report difficulty canceling subscriptions and describe the pricing model as poor value, driving a 1.33-star decline in average ratings.

How it played out

Retrospective analysisAugust 13, 2026

The average rating declined by 1.33 stars following the update, driven primarily by intense user frustration regarding subscription cancellation friction and perceived value. While the new AI persistence feature received praise for its utility in tracking therapy history, these gains were overshadowed by negative sentiment surrounding monetization and billing processes. Overall momentum is weakening as recurring complaints about cancellation hurdles dominate the post-update feedback.

-1.33 ★

Sentiment shift

New praises (1)

Users appreciate the AI persistence feature that remembers past therapy sessions and historymediumversion-tied

New complaints (2)

Users report difficulty canceling subscriptions and lack of clear cancellation pathways post-updatehighversion-tied

Reviewers describe the current pricing model as overpriced relative to the provided valuemediumversion-tied

Marlvel takeaways

Simplify the subscription cancellation flow to address high-frequency user complaints regarding navigation hurdles.
Re-evaluate the pricing structure to align with user expectations of value, as current sentiment indicates the cost exceeds perceived benefits.
Maintain the AI persistence feature, as it remains the primary driver of positive sentiment in the latest update.

Original release notes

Next-Gen AI Therapy

Step into a new era of personalized, 24/7 mental support with our AI Therapy. Built by PhDs and AI experts, it offers real-time, empathetic guidance that adapts to your unique goals & needs. Experience evidence-based support designed to help you tackle stress, build confidence, and gain clarity in any area of your life. With cutting-edge computing power, our AI remembers your journey, develops action plans while you sleep, and refines its advice as you grow. Dive into transformative conversations and start unlocking your maximum potential– which just became way smarter, way more accessible, and WAY more affordable!