Merge Factory vs its rivals

Side-by-side comparison against Merge Factory's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Core Identity
DeveloperKrasimir LyubomirovHAREPPOBatuhan BayarMighty GamesNils SteffmannKAZUYA KAMIOKAGokay AydnKAZUYA KAMIOKAKAZUYA KAMIOKAHAREPPO
CategoryGamesGamesGamesGamesGamesGamesGamesGamesGamesCasual
PlatformiOS, AndroidiOS, AndroidiOSiOSiOSiOSiOSiOSiOSAndroid
Store Metrics
Rating0.0 / 54.3 / 54.1 / 54.3 / 55.0 / 55.0 / 51.0 / 54.9 / 54.3 / 50.0 / 5
Ratings Count0874105115180
PriceFreeFreeFreeFree$2.99FreeFreeFreeFreeFree
Release DateNov 12, 2025Oct 23, 2019Feb 18, 2018Jul 18, 2019Nov 1, 2024Dec 28, 2021Dec 21, 2022Jun 17, 2013Mar 8, 2014Mar 16, 2026
Last UpdatedNov 12, 2025Mar 31, 2021Feb 21, 2018Feb 26, 2020Apr 9, 2026Mar 19, 2026Dec 22, 2022Mar 18, 2026Mar 19, 2026Mar 30, 2026
Sentiment & Reviews
Sentimentexcellent---excellent-----
Score90/100---90/100-----
Praises
  • Development team responsiveness to technical feedback improves the overall user experience for mobile players
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  • The core clicker gameplay loop provides a satisfying and addictive experience for casual users
  • Apple Watch integration allows for convenient and accessible gameplay on the wrist
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Complaints----
  • Occasional software bugs persist despite the developer maintaining an active community support channel
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Requests----
  • Users desire a toggleable sound setting to make the cookie clicking feedback more satisfying
  • A full game restart button is needed to allow players to reset their progress
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Strategic Intel
Strengths
  • Local save system prevents data-loss churn
  • Optional ad-reward structure maintains player goodwill
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  • Wearable-first design captures niche short-session utility
  • Global leaderboard drives social competition
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Weaknesses
  • 0-rating baseline on both platforms
  • Lack of social features or leaderboards
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  • Premium tier at $2.99 above category median
  • No game-reset function despite user requests
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Pricingfreemiumfreefreefreemiumpaidfreefreefreefreefreemium
MomentumMaintenance---------
Update Cadence2 versions, 1 majors/6mo, ~358d avg---------

Compare Merge Factory head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Merge Factory, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0