Report updated Apr 18, 2026
Merge Sticker Playbook 2D
For casual gamers of all ages looking for a relaxing, low-stress creative outlet that combines puzzle-solving with artistic expression.
Merge Sticker Playbook 2D is an established games app that is free with in-app purchases. With a 4.7/5 rating from 60.3K reviews, it shows polarized user reception. Users particularly appreciate engaging gameplay, though excessive ads remains a common concern.
What is Merge Sticker Playbook 2D?
Current Momentum
v1.28
Bug Fixes and Optimizations. Thank you for playing Merge Sticker Playbook 2D!
Active Nemesis
Zen Color - Color By Number
By Oakever Games
Other Rivals
7-Day Rank Pulse 🇺🇸
GamesNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
A unique paint-by-number mechanic where users fill designs using colorful stickers instead of traditional digital paint.
Puzzle-solving gameplay requiring users to combine and organize sticker pieces to complete book pages.
Calming, sensory-focused visual and audio design intended to provide a relaxing experience.
Progression tracking that allows users to unlock achievements and grow their sticker collection.
Diverse puzzle themes including landscapes, animals, and iconic landmarks.
How much does it cost?
- Free-to-play with ad-supported gameplay
- In-app purchases for hints, power-ups, or ad removal
Typical hyper-casual monetization model relying on high-volume ad impressions and optional IAP to accelerate progression.
Who Built It?
Lion Studios Plus
Scaling casual mobile games through data-driven publishing and high-velocity iteration to provide accessible mental breaks for global audiences.
Portfolio
13
Apps
What other apps does Lion Studios Plus make?
Explore the full Lion Studios Plus report
Portfolio breakdown, audience, momentum, and every app published by Lion Studios Plus.
What do users think recently?
High confidence · Latest 100 of 119 total reviews analyzed · Based on 119 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate engaging gameplay and relaxing experience, but report excessive ads and energy system frustrations.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Merge Sticker Playbook 2D?
How's The Games Market?
How does it evolve in the Games market?
Rank progression
27 active rankings tracked — 30-day window
The rivals identified
The outtake for Merge Sticker Playbook 2D
Strengths to defend, gaps to attack
Core Strengths
- Unique hybrid mechanic (Merge + Sticker)
- High-quality ASMR-focused visual design
- Strong developer pedigree (Lion Studios Plus)
- High initial engagement and 'addictive' core loop
Critical Frictions
- Critical bugs in energy replenishment system
- Aggressive ad frequency disrupting user experience
- Declining sentiment trend
- Technical glitches with progress saving
Growth Levers
- Deepen 'sorting' mechanics to capture trending puzzle sub-genres
- Introduce premium 'Zen Mode' subscription
- Leverage TikTok for ASMR-focused viral marketing
- Expand thematic content to include seasonal events
Market Threats
- Direct clones with better-balanced economies
- User churn due to 'pay-to-play' perception
- Emerging competitors focusing on DIY/customization
- Platform changes affecting ad-based revenue
Key Takeaways
Merge Sticker Playbook 2D is an established games app that is free with in-app purchases. With a 4.7/5 rating from 60.3K reviews, it shows polarized user reception. Users particularly appreciate engaging gameplay, though excessive ads remains a common concern.
Where Is It Heading?
Mixed Signals
The app's competitive intelligence profile shows a transition to a 'mixed' sentiment status, with expanded feature documentation and a more detailed strategic outlook, despite persistent technical and monetization headwinds.