MetadataFx
MetadataFx is a media metadata editor for iOS that allows users to correct timestamps, manage GPS location data, and inspect EXIF details.
The App DNA
What makes this app unique?
The app removes the friction of disorganized media libraries by allowing users to fix incorrect dates on scanned photos and strip location data for privacy.
For Users managing large photo and video libraries who need to correct timestamps, location data, or privacy tags.
What does it look like?
Key features
Select and modify metadata for multiple photos and videos in a single operation. Premium-tier gate — direct paid-conversion lever for power users managing large libraries.
Add precise GPS coordinates via map interface or remove location data for privacy.
Read and write metadata for video files, including preservation of Live Photo video components. Brand moat — establishes category authority by supporting file types often ignored by basic metadata editors.
How much does it cost?
Freemium model gates batch processing behind a Pro upgrade to monetize users with large media libraries.
Velocity
Maintenance developmentplatform expansionShow more...
MetadataFx maintains a maintenance-level cadence, shipping 2 releases over the last two months. Development is currently focused on platform expansion to support new hardware. The release history shows a stable but infrequent update pattern, with no evidence of live operations or high-frequency feature iteration. Future updates are expected to follow this slow, hardware-focused trajectory.
Who built it?
Eduardo Almeida
8 apps tracked · Photo & Video
Scaryfolio
Sidetrip
PDF Split & Merge
Steam Tables Lite
Money Owed
Burst Timers
Steam Tables ProUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for MetadataFx
How's the Photo & Video market?
MetadataFx occupies a specialized utility niche in the Photo & Video category. With a 5.0 rating on the App Store, the app maintains high user satisfaction despite a limited review volume.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for MetadataFx
Where is it heading?
MetadataFx is positioned as a stable utility in a category increasingly dominated by native OS features. The app's future depends on its ability to maintain technical parity with new video formats, as the current maintenance-mode cadence leaves little room for aggressive market expansion.
- The latest release added support for the iPhone Duo, confirming that MetadataFx remains in a maintenance-mode development cycle.
- The app maintains a 5.0 rating, signaling that the core metadata-editing engine satisfies the needs of the current user base.
The SWOT
- Non-destructive editing mechanism preserves original file integrity
- Native video metadata support creates a technical barrier against basic file-utility rivals
- Automated metadata cleanup for cloud-synced libraries could capture users with disorganized archives
Next best moves
A/B test the batch-editing paywall trigger because current conversion data is limited by low install volume → increase Pro-tier revenue
The counter-intuitive read
The app's maintenance-mode cadence is a strength, not a weakness…
Read the full takeBottom line
MetadataFx secures its position through technical depth in video metadata, but the limited user base necessitates a shift toward growth-focused acquisition. Prioritizing conversion-funnel optimization will unlock revenue from the existing power-user segment.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is MetadataFx safe for my original photos?
Does MetadataFx support video files?
Is the free version of MetadataFx enough for basic use?
Sources
- [1] App Store
Report last updated