Last updated 2mo ago

Milkshake — Website Builder

Milkshake is a mobile-first website builder for iOS that uses swipeable cards to create landing pages for social media profiles.

Product velocity

Steady

updated 7d ago

Daily rank 🇺🇸

—

Productivity

Sentiment

4.9

15k reviews

Nemesis

—

Fragmented field

No rivals identified

The App DNA

What makes this app unique?

The platform removes the need for desktop design skills, allowing creators to update their online presence in real-time while on the go.

For Social media creators, influencers, and small business owners needing a mobile-first landing page for their link-in-bio.

What does it look like?

Key features

Card-based Website Builderedge

Modular page creation using swipeable cards that mimic social media story interfaces.

Real-time Insightsstandard

Analytics dashboard tracking card views, link clicks, and traffic sources.

Custom Domain Integrationstandard

Allows users to map a personal domain to their Milkshake site.

How much does it cost?

freemiumFree tier with Milkshake brandingSubscription tier for custom domains, advanced analytics, and marketing tools

The freemium model uses a feature-gated approach to upsell professional tools like custom domains and Meta pixel integration.

Velocity

Steady developmentUX improvementsnew contentShow more...

The app currently ships at a steady cadence, averaging approximately one release every 30 days based on the two distinct versions observed in the recent window. Development is focused on visual customization and platform-specific layout improvements, as evidenced by the latest release's desktop-oriented redesign. The team is actively iterating on the user interface, moving away from fixed-frame layouts to more flexible, responsive designs. This steady output suggests a consistent commitment to refining the core website builder experience.

See all version history

Who built it?

Codelbee

2 apps tracked · Productivity

Milkshake — Website Builder

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User Sentiment

What do users think recently?

How are ratings & reviews evolving?

App Store

4.89 · 15k

Not enough recent reviews to extract reliable themes yet.

Read the full review analysis

Competition

Competitive landscape for Milkshake — Website Builder

How's the Productivity market?

Milkshake maintains a strong presence in the productivity category, currently holding the #81 Free position in the US. The recent introduction of the Retro Reload theme and desktop layout improvements signals an active effort to retain users who require more than just a basic mobile link-in-bio page.

Read the market outlook

The rivals identified

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The Analyst's Read

Key takeaways for Milkshake — Website Builder

Where is it heading?

The mobile-first landing page market is consolidating, with creators increasingly demanding integrated e-commerce capabilities. Milkshake's focus on social-story interaction models provides a defensible niche, but the app must bridge the gap between simple link-in-bio pages and full-featured storefronts to maintain its growth trajectory.

The latest release (Retro Reload theme) shows active feature investment, which sustains user interest in a competitive link-in-bio market.
Steady update cadence ensures the app remains functional, though it faces pressure from rivals with more aggressive e-commerce feature rollouts.

The SWOT

Core Strengths

Card-based interface mimics social media story interactions
Real-time analytics dashboard provides immediate traffic feedback
Native mobile-only workflow removes desktop design requirements

Critical Frictions 2 weaknesses inside

Growth Levers

Expansion of e-commerce integrations to increase subscription value
Localized pricing in high-ARPU markets to improve conversion

Market Threats 2 threats identified

Next best moves

1 Pivot · 1 Invest

A/B test the removal of Milkshake branding for a limited trial period because branding is the top-cited friction point → increase subscription conversion

+ 1 more prioritized move

The counter-intuitive read

The reliance on a mobile-only workflow is Milkshake's primary strength…

Read the full take

Since the last report: The developer has pivoted its roadmap from layout-focused refinements to revenue-oriented conversion testing and e-commerce feature development. This shift addresses primary user friction points regarding branding and competitive parity with broader link-in-bio platforms.

Bottom line

Milkshake's card-based interaction model provides a unique retention loop for mobile-first creators, but the current branding gate limits professional adoption. Pivoting to offer more utility-focused e-commerce blocks would unlock higher subscription value and defend against more integrated rivals.

Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.

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FAQ

Is Milkshake free to use?

Yes, Milkshake offers a free tier that allows users to create and publish websites. However, the free version includes Milkshake branding, and advanced features like custom domains, marketing pixels, and detailed analytics require a subscription.

How does Milkshake compare to other link-in-bio tools?

Milkshake differentiates itself with a card-based, swipeable interface that mimics social media stories, whereas many rivals focus on simple lists of links. This makes it more visual and interactive for creators who want to showcase content like YouTube videos or blog posts directly.

Can I use my own domain with Milkshake?

Yes, you can connect a custom domain to your Milkshake website, but this feature is gated behind the subscription tier.

What are some alternatives to Milkshake?

If you need more advanced e-commerce features or different layout options, you might consider platforms like Linktree or Carrd, which offer different approaches to landing page creation and monetization.

Sources

[1] App Store

Report last updated Sep 2, 2026