MINDA is a herd management app for New Zealand dairy farmers that enables offline event recording and animal data look-up on iOS and Android.

The App DNA

What makes this app unique?

The app removes the connectivity dependency that would otherwise force farmers to use manual record-keeping methods in remote locations.

For New Zealand dairy farmers and LIC shareholders who require mobile access to herd management data.

What does it look like?

Key features

Offline Event Recordingedge

Logs farm events like calvings and health treatments without an active internet connection.

High SCC Reportingedge

Identifies top 10% of animals with high Somatic Cell Count for targeted treatment.

Animal Look-upstandard

Provides access to ancestry, production, and health records via search.

How much does it cost?

freeFree for existing MINDA customers

The app functions as a mobile interface for the existing LIC co-operative herd management system, with access tied to shareholder or customer status.

Velocity

Dormant developmentopaqueShow more...

MINDA has been inactive for 552 days, indicating a complete cessation of development. The last available update consisted solely of minor bug fixes, and no new features or operational events have been introduced since. Given the lack of activity for well over a year, the app is classified as a zombie project.

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Who built it?

Livestock Improvement

1 app tracked · Productivity

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User Sentiment

What do users think recently?

Fresh user feedback skews mixed. Users appreciate the addition of specific animal management features like dry off and health treatments improves daily utility and group management functions allow farmers to organize animals more effectively than previous iterations of the app.

How are ratings & reviews evolving?

App Store
5.00 · 2
Google Play
0.00 · 0

What users say, by theme

What Users Love
  • The addition of specific animal management features like dry off and health treatments improves daily utility
  • Group management functions allow farmers to organize animals more effectively than previous iterations of the app
What Frustrates Users
  • Frequent synchronization failures and data loss incidents force users to rely on manual record keeping methods
+ 2 more themes
What Users Want 2 requests inside

32 of 32 recent reviews analyzed · high confidence · Mixed overall

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Competition

Competitive landscape for MINDA

How's the Productivity market?

MINDA maintains a niche position as the mobile extension of the LIC herd management system. With a 5-star rating on iOS but zero activity on Android, the platform's reliance on a single, aging codebase limits its reach and reliability.

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The rivals identified

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The Analyst's Read

Key takeaways for MINDA

Where is it heading?

The outlook for MINDA is declining due to a lack of active feature investment and persistent technical instability. Without a commitment to resolving core sync issues, the app will continue to lose its utility as a primary record-keeping system for farmers.

  • The 18-month development silence suggests the app is in maintenance mode, which compounds the frustration caused by unresolved synchronization errors.
  • Frequent data loss reports force farmers to maintain manual backups, which erodes the value proposition of a digital herd management tool.

The SWOT

Core Strengths
  • Offline event recording ensures data continuity in remote rural areas
Critical Frictions 1 weakness inside
Growth Levers
  • Implementing backdating features would allow farmers to maintain accurate records when connectivity is unavailable
Market Threats 1 threat identified

Next best moves

1 Invest · 1 Pivot

Rebuild synchronization logic because sync failures are the top complaint → reduce data loss frustration

+ 1 more prioritized move

The counter-intuitive read

MINDA's lack of updates is not just a maintenance failure…

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Bottom line

MINDA's offline capability is a strong retention lever, but persistent sync failures currently negate this advantage. Prioritizing data reliability over new features is necessary to prevent users from abandoning the platform for manual record-keeping.

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FAQ

Is MINDA free to use?
MINDA is free to download and use, but access is restricted to existing LIC shareholders and MINDA customers.
Does MINDA work without an internet connection?
Yes, MINDA is designed for offline event recording, allowing farmers to log data in remote areas. However, users report that synchronization failures often occur when attempting to upload this data later.
What should I do if my data doesn't sync?
Users report frequent sync failures. If data does not sync, it is recommended to keep manual records as a backup, as the app currently experiences incidents where data is lost during the synchronization process.

Sources

  1. [1] App Store

Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by MINDA, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “MINDA Intelligence Report.” Updated Oct 11, 2026. https://marlvel.ai/apps/minda

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